July 27, 2020
Let’s face it, if you are running the show as a solo business owner you are wearing 25,000 hats at all times and one of those hats includes content creation. In the beginning years, you may not have the means to hire out a copywriter because you may be on a shoe-string budget as you continue to build momentum towards your small business dreams! Instead of running on fumes when it comes to content creation, why not actually sit down and create a content calendar for at least 2 weeks for yourself so that you can have one less thing on your “to-do” list for your small business! Yes, actually sitting down to batch out work for 2 weeks may seem intimidating at first, but planning ahead and scheduling out a block of time to do this type of planning will benefit you in the long run! (And I know that there are many who batch out content for upwards of 3 months at a time…but if you are just now starting out…I encourage you to start out small and don’t overwhelm yourself!)
Before I share the 9+ creative ways you can stretch out content from a single blog post over 2 weeks, I really want you to sit down and write down your ENTIRE schedule using the 168-hour method by Laura Vanderkam.
The premise is this: you actually have more time than you think, and everyone is granted the same amount of time every single week (168 hours). So yes, Beyonce and you have one thing in common…you share the same amount of time every week! And although the Queen B may have an entourage of people helping her accomplish all of her goals in a week, I am confident you will quickly discover that you actually do have some extra hours available to you to once you fill out the ENTIRE worksheet. Yes, this is a one-week homework assignment (because you will literally write out what you did every hour-and you’ve gotta be honest) but when you look back you’ll discover SO much time is wasted (believe me, I have done this exact homework and I discovered I had 10 extra hours every week, and yes even as a Toddler MOM and…I was still sleeping between 7-8 hours a night…so no I did NOT cut out sleep from my schedule!)
It really works!
Once you do this homework I am confident you will “gain” some hours you can actually sit down and do some batch work for your small business (from just one blog post!)
So let’s jump straight into the 10 creative ways you can stretch out a blog post for your small business once you have created a blog post
Make sure you have a pre-determined day you will always post your blog for your small business. The reason why I bring this up is that you want to start having a consistent posting schedule. In the beginning years, you may “feel” like it’s pointless to blog because the only people reading your blog posts are your mom or your grandparents. But push past the feelings of insecurities, and just do the dang thing of posting great content for your small business! Need a reason why blogging is not dead? Read one of my most popular blog posts here.
After you post your blog, do not forget to head on over to Instagram stories and talk about your newest blog post (get creative with Instagram stories here, the sky is the limit with how you can communicate to your audience!)
Have an Instagram post dedicated to talking about your latest blog post. Have your link to your blog post in your Instagram bio (a creative way to do this is by creating your own version of linktree) so that way your audience on Instagram can click on over to your blog post!
*on a specific note, you should be posting to your Instagram stories daily (show up) so that you can always be interacting and engaging with your audience (I’m going to be repeating this at the end of this blog post because it’s super important)
Create a long-form video talking about your current blog post. You can link to your blog post from IGTV and you can highlight certain aspects of your blog post in fun and creative ways.
Link your recent blog post to your business group on Facebook! (Having a Facebook business page is another great way to be engaged with your audience just in case they do not have Instagram)
If you do not have a LinkedIn profile, now would be the time to reconsider truly optimizing a LinkedIn profile for your small business. You can reach a new audience as you continue to build awareness of your brand.
You can actually do this the same day you post your blog and you can create 8-10 pins with an online graphic design tool, like Canva, and post these fresh pins into Pinterest to lead back to your blog. To take it a step further, you can automate your fresh pins in Tailwind, after you have posted them to Pinterest!
If you haven’t heard this enough, you need to hear it again: start to build your email list. You do not own any social media platforms (regardless of how many people follow you, you should not just depend on building your brand on the “borrowed land” of social media). A great email service provider is Flodesk.
Engage with your Facebook audience (what if your Facebook audience is not present on Instagram or other social media platforms?) plus, if you let your audience know ahead of time you are going to be hosting a Facebook LIVE, you can always have real-time engagement and help answer any questions they may have about your blog post!
Just another way to connect with your audience plus you have an opportunity to be retweeted and reshared with more audiences on twitter!
and here is a bonus step for those of you who are wanting to dip your toes in more video content creation:
You can always create content that links back to your original blog post, and you may reach an audience who prefers video over reading blog posts. (Either way, start getting creative with how you show up on video because marketing is moving more towards video!)
I hope you are even more inspired and encouraged to know that you can stretch out your blog in so many ways. Again, it is important to show up online for your audience with a consistent schedule, but you do not have to be a slave to your computer and your small business if you are intentional with creating a realistic schedule that works for you and your life.
If you want to print off a content planner that will work as a checklist for you, click on the link below to access a FREE 2-week planner PDF! I created it to help the new small business owner with content planning and I actually stick to a very similar schedule like this one to help out my own small business since I am a solopreneur as well. Enjoy!
If you’ve read this and you are a NEW small business owner who needs to gain clarity and confidence in automating your brand new business, you can click on over to join the waitlist for my course – The Revolutionary Lab. This course was designed to help the NEW creative business owner with foundational education on how basic automation and system processes work so that they can confidently build momentum and create a better business in the beginning years. It’s truly designed to revolutionize your business especially if you are a new business owner wearing 25,000 hats as a solopreneur. I go over everything from lead magnet creation, email marketing, what CRMs are for your small business, how to automate your business, how to start marketing yourself for FREE on social media (Instagram/Facebook and Pinterest), how to optimize your social media (basically we cover ALOT of ground in this brand new course). Click below to join the waitlist!
Dolly DeLong is a Nashville-based family & branding photographer and a creative business educator & encourager. Dolly loves serving families, eloping couples, and business owners with her timeless, radiant photography. She loves capturing the joy and emotion in both digital and film photos.
She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, email marketing, and time management with new creative business owners in an encouraging and supportive way through automation training, helpful blog posts, and other resources.
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), eating way too many sweets, and listening to podcasts while running or walking. To work with Dolly DeLong Photography LLC, please email her at email@example.com or fill out her contact form here.