5 Ways To Optimize Your Facebook Groups For Your Small Business | Nashville Branding Photographer Dolly DeLong Photography • Dolly DeLong Photography

July 6, 2020

5 Ways To Optimize Your Facebook Groups For Your Small Business | Nashville Branding Photographer Dolly DeLong Photography

If you are having trouble with Facebook group engagement and are looking for tangible ways to grow your business’s presence on the online social media platform of Facebook here are five ways you can increase engagement over time.

5 Ways To Optimize Your Facebook Groups For Your Small Business by Dolly DeLong Photography1. Be Consistent

(don’t just post and ghost) Post and interact with the members who are also interactive with you in your group. This may take some time, and don’t expect overnight success. Even if ONE person responds, take the time to interact with your audience.

Being consistent also means you should have a schedule, so don’t just post randomly. In the beginning stages of your group, think about some creative ways you can engage your audience consistently (one way I do this is by hosting a monthly Facebook LIVE on the first of every Wednesday. I lead up to the LIVE event with reminders and then I follow up with links and resources about what we talked about!) Sure, I know I am a little fish in a big pond, but I want to be consistent and engaged with my small (but mighty) audience!

2. Have Industry Guests On Your Facebook LIVES

Speaking of Facebook LIVES, invite guests who are industry experts within your specific business so that they can best serve your audience as well. If they are not in the group, aks them if you can do the Facebook LIVE on their page, and that way THEIR audience sees it, and then you can save it and replay it on your business group. This may drive some of their audience to want to join your group, and build more of a like-know-and trust with you.

3. Optimize Your Facebook Cover Photo

Optimize your Facebook Group’s cover photo that communicates what the group does (here is mine for example). I have my group name, what the group does, and “click here to join if you are a brand new business owner”. I try to have a clear call to action in the photo and under the photo.  I know the group is not for everyone, but for a specific niche, so I want to make that clear. Dolly DeLong Education Facebook Group Cover Photo

4. Optimize Your Profile Picture

Make sure your profile picture is of you (the group’s owner) looking and smiling at the camera. There is a psychology behind even the initial first impression photo, and if you are looking away, or not smiling that can not be as “inviting”.

5. Update the Group’s Information

Make sure the group’s information is up to date and it communicates exactly what your group is about. Make sure you make it clear to others how best to communicate with you. Maybe think about adding some group rules so that everyone is on the same page!


I actually have five more points to share about Facebook groups for your small business, but I share more information in The Revolutionary Lab which you can read more about by scrolling below! I hope that these first five points helped you better understand how to best optimize your Facebook group for your small business and that you can take actionable steps today to create more interest for your group!

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5 Ways To Optimize Your Facebook Groups For Your Small Business by Dolly DeLong Photography

Are You A New Business Owner?

If you’re still feeling like you need some help understanding the ins and outs of how to best optimize your Facebook group for your new small business, you can click on over to enroll in my course – The Revolutionary Lab.  This course was designed to help the NEW business owner with foundational education on how basic automation and system processes work so that they can confidently build momentum and create a better business in the beginning years.  It’s truly designed to revolutionize your business ESP if you are a new business owner wearing 25,000 hats as a solopreneur. I go over everything from lead magnet creation, email marketing, what CRMs are for your small business, how to start marketing yourself for FREE on social media, to ways to optimize your social media (we cover ALOT of ground in this brand new course). Click below to join!

The Revolutionary Lab by Dolly DeLong Education

Meet Your Friendly Nashville Branding Photographer & Small Business Owner

Dolly DeLong a nashville branding photographer standing in 12th south nashville smiling at camera

Dolly DeLong is a Nashville-based family, elopement, & branding photographer and a business educator & encourager.  Dolly loves serving families, eloping couples, and business owners with her timeless, radiant photography.  She loves capturing the joy and emotion in both digital and film photos.

She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, email marketing, and time management with new business owners in an encouraging and supportive way through Pinterest 1:1 training, helpful blog posts, and other resources.

Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.

Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), eating way too many sweets, and listening to podcasts while running or walking. To work with Dolly DeLong Photography LLC, please email her at thedollydelong@gmail.com or fill out her contact form here.

  1. […] your recent blog post to your business group on Facebook!  (Having a Facebook business page is another great way to be engaged with your audience just in case they do not have […]

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