April 12, 2020
When I first started my business, I was incredibly skeptical about using Pinterest for anything other than finding recipes. But this visual search engine is useful for so much more than planning a wedding before you’re even engaged (no shame in that game, I was guilty of this!)
As stated earlier, Pinterest has been a total game-changer for my business.
This free platform can be used by any small business to increase website traffic and connect with more dream clients! I promise.
I met Vanessa Kynes at Showit United in 2019. She’s a Pinterest Marketing Expert and boy does she know her stuff! She’s visited at Pinterest HQ in San Francisco and she has all the inside info.
After meeting and connecting with Vanessa, I invested in her Pinterest course and learned so much. Since implementing the strategies she taught me, my monthly Pinterest impressions have gone from 3,000 to 222,000. Talk about an improvement!
Pinterest is now my #1 source of website traffic, according to my Google Analytics.
You can follow Vanessa (who I highly recommend!) on YouTube and Instagram to learn from her for free. There is a lot of Pinterest info available on YouTube, so I think it’s best to do your free research before investing in a course or workshop. You can learn about different Pinterest tools, strategies, and techniques in free YouTube tutorials. How cool is that?
If you’re ready to take the Pinterest plunge, your first order of business is to make sure you have a Business profile. This is free and you can even convert your existing account if you have one!
After you’ve set up your business profile, make sure to verify, or claim, your website and write a detailed description in your bio that tells people who you are, what you do, who you serve, and where you’re located (if applicable).
Being consistent on Pinterest doesn’t have to be a time-consuming process. You should plan to spend about an hour a week creating and uploading new pins unless you’re also optimizing previous blog posts… like me! I’m currently spending about 45-60 minutes a day on my Pinterest, but that’s because I’ve got a lot of catching up to do! (I am optimizing all of my blog posts to be Pinterest friendly, and yes it is time-consuming but I am seeing results) #worthit
When you’re ready to create your first pins, I highly suggest using Canva. It’s free (there is a paid version, but I don’t find I need anything more than the free version provides) and easy to use!
Choose an image for your pin and add a text overlay with the information included in your blog post. I always add my logo or business name and website on every pin so it’s clear where it came from!
Make sure you link every single pin you create back to a specific URL. You don’t want someone to be interested in your pin and click on it, only to get an error message or blank page. You want to take the viewer to the page that the pinned image promises!
You will create between 2 and 10 pins for every blog post, depending on how often you post and how much time you have to spend on Pinterest. Here’s the trick: the image has to be new (this counts as new content for Pinterest), but the link can be the same! So you can have 10 pins that all look different—new photos, fonts, or headlines—but all link back to the same blog post.
This means you can generate a lot of content on Pinterest, even if you only blog once or twice a month! #SAYWHAAAAT
And if you’re looking for something really fun, you can start creating video pins. These pins perform better than standard image pins. You can get stock video footage online that relates to your category and create some engaging video pins! I do this with footage of families or kids playing to relate to my Nashville family photographer posts!
You should keep your ideal client and general audience in mind when creating pins. Make things they are going to want to look at and click on!
Pinterest is more of a search engine than a social media platform. That means keywords matter a lot! Think of Pinterest like Google. A visitor comes to the site intending to search for something… so you need to use the same words they are using in their search.
You should use relevant keywords in your descriptions, pin titles, board descriptions, board titles, and your bio on your profile. The more you use relevant keywords, the more likely your pins and boards will show up when users search for those terms.
As Vanessa Kynes says, with Tailwind you can just “set it and forget it!”
I schedule out my pins for the month by uploading them to Tailwind, and then the platform uses its handy little AI robots to determine the best time (for my unique audience) to post each pin. I’m getting traffic and clicks in my sleep with Tailwind!
I love social proof mainly because I love comparing graphics and past growth within Google Analytics. It’s just so much fun for me. Yes, it can seem a bit over-the-top nerdy, but for me, I love learning where the majority of my business comes from so that I can concentrate on what is working. For me, Pinterest is now ranking #1 for how I attract potential clients to come to my website (followed by Facebook, Instagram, Word-of-Mouth Referrals, and Youtube) Oh yes, did I mention, I have a Youtube channel!
Well, it’s important to share these analytics because I want other small businesses to know that it can be possible to grow your online presence using Pinterest ESP if you have a website and you are trying to drive more traffic to your website! You do NOT have to be a photographer to benefit from the power of Pinterest, you can be in ANY field because many people use Pinterest as a search engine tool to search for things other than just recipes and wedding planning.
Here are some screen-shots I have taken of my growth (for my business) in the past 3 months, and it’s growing more and more weekly!
Again, I do not share this very personal analytic information to pat myself on the shoulder and to say on the interwebs “look at how awesome I am!” (because if you read it like that, you do not know me) I am trying to be helpful and show you that there are ways to grow your presence online, and I firmly believe that if my small photography business can continue to grow to utilize this tool…you can tool! (And you all, it’s FREE)
Here is a comparison of last year’s Pinterest VERSUS This Year’s Pinterest in Analytics (image below is Last year for April 2019)
This Year’s Pinterest (April 2020) (yeah total audience Is in red…I know) but the fact of the matter is I have grown over 100,000+ impressions since 2019 and that is a HUGE jump!
So what have you got to lose? You should try to invest at least 2-3 hours a week in a Pinterest strategy for your small business to see where it can take your small business! If anyone is already on my business and marketing email list, I’m going to be doing a video specifically for this group! If you’re not on my list, click here to join today! I’m going to show you a real behind-the-scenes of how I use Pinterest and Tailwind for my business, so you’ll get to see all the juicy details!
Also, check out my recent Youtube video I created to go hand-in-hand with this blog post
Let me repeat: if anyone is already on my business and marketing email list, I’m going to be doing a video specifically for this group! If you’re not on my list, click here to join today! I’m going to show you a real behind-the-scenes of how I use Pinterest and Tailwind for my business, so you’ll get to see all the juicy details! PLUS BONUS: You’ll not only get a FREE behind-the-scenes youtube video of me explaining how I use Pinterest with a real-life example, but you’ll also get a FREE PDF checklist of everything your business will need for a successful Pinterest strategy!
If you are at a point within your small business where you would like for me to do a one-on-one Zoom Call with you about all things Pinterest, I would love to chat with you! Contact me HERE and we can schedule an appointment today!
DOLLY DELONG IS WIFE TO A SUPER CUTE COMPUTER NERD, MAMA TO A LITTLE DROOL MACHINE, AND A FAMILY, ELOPEMENT & BRANDING PHOTOGRAPHER BASED OUT OF NASHVILLE, TENNESSEE. DOLLY IS AN 80S BABY THROUGH AND THROUGH AND LOVES HER 80S PANDORA MUSIC STATION, WHICH SHE DANCES TO ALMOST ALL THE TIME. WHENEVER SHE HAS A SPARE MOMENT, SHE ENJOYS WATCHING TV (I.E. SURVIVOR), SHE EATS WAY TOO MANY SWEETS AND LISTENS TO PODCASTS WHILE RUNNING OR WALKING. TO WORK WITH DOLLY DELONG PHOTOGRAPHY, PLEASE EMAIL HER AT THEDOLLYDELONG@GMAIL.COM OR FILL OUT HER CONTACT FORM HERE.
IF YOU ARE A SMALL BUSINESS OWNER, PLEASE CHECK OUT HER FREE PDF RESOURCE HERE WHERE YOU WILL RECEIVE A 37 PAGE DOCUMENT ON HOW TO NAVIGATE THE WATERS OF SOCIAL MEDIA AND YOU WILL ALSO RECEIVE ONCE WEEKLY EMAIL CONTENT ON HOW TO GROW YOUR BUSINESS USING VARIOUS MARKETING TOOLS. (IT’S FREE CONTENT!)