I'm Dolly — a Nashville based branding photographer for small business owners & a systems + workflow educator (and Podcast Host) for creatives who want to be more streamlined and organized with Systems, Workflows & Dubsado. I'm here to help you look awesome (for your photos) & feel great about workflows!
Remember when we talked all about how important it is to build a list of email subscribers? Well, today I’m spilling all the juicy details about how I optimize my email list with Flodesk
Flodesk is built to be visually appealing. They make it really easy to use your brand colors and logo to create branded emails that are consistent. You take a few minutes to set up your branding settings, and Flodesk creates beautifully branded forms and emails for you!
For all of us who aren’t necessarily designers, Flodesk makes custom emails and forms that are professional and pretty. You can create gorgeous forms to embed on your website to collect email addresses and promote your lead magnets!
My absolute favorite part of Flodesk is that they give me an unlimited number of audience segments! With Mailchimp, you have to pay for every audience you add. Flodesk not only lets you add unlimited segments, but they make it super easy to keep track of who is in which audience.
I embed my beautiful, Flodesk-created forms on my website, and then when someone signs up for a specific lead magnet, they are automatically added to their unique audience. So someone who signs up through my family form is added to my family audience and someone who signs up through my small business owner form is added to that audience.
This is so helpful! I am able to keep my email open and click rates high because I send unique, highly customized information to my individual audience segments. And Flodesk makes the entire process seamless and easy!
If you serve several specific audiences (like I do!), Flodesk is absolutely worth the investment. Bonus: as your list grows, you’ll never have to pay for additional audiences or subscribers. They’re both unlimited!
In addition to the awesome customization and specialization options, Flodesk has incredible customer service. They are a newer company and they serve their clients well. You can contact them through Facebook, Instagram, or email, and they are super responsive!
If you’re new to the email list building game, I do recommend that you do your own homework and even test out a few email providers to see what makes the most sense for you. But if you run a creative small business, I feel confident that Flodesk is your best email service provider option! Click here to see for yourself! (If you use my link, you’ll receive 50% off your subscription!)
If you are a Showit user like myself, look below to see how to embed a Flodesk form on your Showit website, check it out here:
Now, if you are at a point in your small business where you are ready for a complete branding session and you need content, not just for an updated profile picture, but you need professional photo content for your social media and website to boost your online presence, I would love to chat with you about capturing and best illustrating the message behind your business through a branding session! If you are not based in Nashville, then I strongly encourage you to find a local photographer who lives in your city who specializes in branding photography who could help elevate your social media presence with images that will match the message behind your business with consistent and professional images. To schedule a branding session with me, please click here.
If you enjoyed reading this article, please share it on Facebook or on Pinterest! I love encouraging other small-business owners and I love connecting with other businesses as I continue to grow my own small business!
Dolly DeLong is a Nashville-based family & branding photographer and a creative business owner who educates on all things Pinterest, Dubsado, Lead Magnets & Email Marketing (aka pretty much all the fun automation stuff centered around those business systems)! Dolly loves serving families, and business owners with her timeless, radiant photography. She loves capturing the joy and emotion in both digital and film photos.
She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, Dubsado, email marketing, and business systems with new creative business owners in an encouraging and supportive way because she believes that even muggles can become automating wizards!
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong Photography LLC, please email her at firstname.lastname@example.org or fill out her contact form here.
Interested in learning how to best automate a part of your business to attract your ideal clients by creating a Lead Magnet and have NO clue where to start? I created this FREE PDF “The Lead Magnet Master List ” and if you click over here you can access it!
Or maybe you're not really sure how you'd use your new collection of branded images? Download my free planning guide to learn how to plan an elevated brand photography session to impact your business!
[…] you are curious about what I use check out this blog post I wrote about Flodesk and why it’s a great email service provider for small business […]
[…] Want more reasons as to why you should grow your email list? Check out this blog post I wrote HERE & HERE […]
[…] Flodesk […]