February 10, 2020
Three of the most common options for an email marketing service are Mailchimp, ConvertKit, and Flodesk. When I first started, I used Mailchimp because it was free, but I didn’t find it very user-friendly. Now I use Flodesk and I absolutely love it!
With Flodesk, I can create an unlimited number of audiences (we’ll talk about why this matters in a second) and they let me use my own colors and visual branding elements to create pretty emails that increase my brand awareness.
When looking for an email service, I recommend trying a free trial of any service before committing so you can see how you like the different features.
A lead magnet is simply a free, valuable resource that a potential client gets from you in exchange for giving you their email.
Why don’t you just ask for people to sign up for your email list? Well, unless you’re Beyonce, people probably aren’t lining up to hand over their email address. Email addresses are valuable, and people are overwhelmed by the sheer number of mailing lists they end up on. You’ve got to prove your value to someone before they give you access to their inbox.
The best way to do this is with a high-value lead magnet.
I’ve created a 37-page guide to using social media for your small business for new entrepreneurs. This guide is packed with information and valuable advice! I could probably charge a decent price for this, but instead, I offer it up to business owners for free! It’s been a fantastic way to build my email list. And if you’re interested in getting your hands on it, you can sign up to download it here!
Your lead magnet should relate directly to the value your business provides. For example, my friend Emily is a copywriter and she helps entrepreneurs improve their writing skills so they can connect with their dream clients. Her lead magnet (that you can download here!) is all about finding your unique brand voice.
-Ebook (the route I took)
-Free engagement session or another photography session
Your lead magnet should be created specifically for your ideal client. Remember, if you’re for everyone, you’re reaching no one. This is the time to be specific! If you haven’t nailed down your ideal client just yet, you should create something you would be willing to pay for. You’ve got to offer significant value!
Once you’ve created your valuable lead magnet, it’s time to start collecting email addresses! Here are several ways I, myself, collect email addresses so that I can share my lead magnet with other small business owners!
Marketing your lead magnet is not a one-time thing. You’ve got to consistently talk about it! Hype it up! Get people excited! Show them how much value you are offering and how your free resource can solve their problems.
Don’t be discouraged when you start building your email list. The email addresses may trickle in slowly, but those people are invested in you! So make sure you treat your email audience well. Send out regular communication and keep providing value!
I use my Google Analytics to choose when to send emails to each of my subscriber groups. My family audience seems to open emails most frequently in the middle of the week, so I send my emails to them on Wednesdays. I send my business owners emails on Mondays so they can start their week with a dose of encouragement!
I’m a big believer in serving your audience and potential clients. Building an email list is one of the best ways to specifically serve your audience! I promise it’s worth the time and effort required.
I hope this post serves as a valuable resource for you as you begin the process of determining what type of lead magnet you can create for your ideal client base! Remember, this is NOT a race! If you are in this small business venture for the long-haul you need to know that this is all a part of the small-business marathon! PACE yourself along the way (don’t rush on building a crappy lead magnet), NOURISH yourself by continued education for your small business so that you can continue to NOURISH and SERVE others well!
DOLLY DELONG IS WIFE TO A SUPER CUTE COMPUTER NERD, MAMA TO A LITTLE DROOL MACHINE, AND A FAMILY, ELOPEMENT & BRANDING PHOTOGRAPHER BASED OUT OF NASHVILLE, TENNESSEE. DOLLY IS AN 80S BABY THROUGH AND THROUGH AND LOVES HER 80S PANDORA MUSIC STATION, WHICH SHE DANCES TO ALMOST ALL THE TIME. WHENEVER SHE HAS A SPARE MOMENT, SHE ENJOYS WATCHING TV (I.E. SURVIVOR), SHE EATS WAY TOO MANY SWEETS AND LISTENS TO PODCASTS WHILE RUNNING OR WALKING. TO WORK WITH DOLLY DELONG PHOTOGRAPHY, PLEASE EMAIL HER AT THEDOLLYDELONG@GMAIL.COM OR FILL OUT HER CONTACT FORM HERE.
IF YOU ARE A SMALL BUSINESS OWNER, PLEASE CHECK OUT HER FREE PDF RESOURCE HERE WHERE YOU WILL RECEIVE A 37 PAGE DOCUMENT ON HOW TO NAVIGATE THE WATERS OF SOCIAL MEDIA AND YOU WILL ALSO RECEIVE ONCE WEEKLY EMAIL CONTENT ON HOW TO GROW YOUR BUSINESS USING VARIOUS MARKETING TOOLS. (IT’S FREE CONTENT!)