August 15, 2020
You can’t make sales without marketing your business. But if you’re like most small business owners, you’re doing everything (or almost everything) on your own! That’s why free platforms like Instagram can be such a lifesaver. No spending money you don’t have on expensive ads or marketing plans. Sounds awesome, right?
It is awesome! And that’s why everyone else uses Instagram to market their small business, too. What this means is that in order to stand out on the crowded platform, you’ve got to use some creative strategies!
Showing up on IG Live is one of the most engaging options. If you’re not quite brave enough for a Live video, start with recording a video for your Instagram stories or IGTV. However you choose to show up, talking directly to your audience on video is going to seriously build the know, like, trust factor with your audience.
If you’re not sure what to talk about, I’ve got plenty of ideas for you.
You don’t have to get super personal or intimate on video. Just showing up and talking directly to your audience about business topics will do the trick!
If you want to strategically market your business, especially in 2020, you’re going to need to use Google Analytics to step up your game.
When you’re stuck for an idea of what to write about, instead of just making something up on the spot, look to your analytics to see what performs the best on your website or blog!
What page is everyone visiting? Is there a specific post that gets a ton of hits? Dig in deeper to see what content is on your website or your blog that everyone is loving, and then repurpose that into a caption!
Remember, your audience comes from all different places, so just because someone has been to your website does not mean they’re seeing your Instagram posts. So don’t worry about repeating the information!
If you’re still writing your Instagram captions right before you hit publish, you need to try using a social media planning tool.
A planning tool like Tailwind (this is what I use!), Later, or Planoly will help you see all of your content for the week at one time. This way you can make sure your posts are related or cohesive, and you can see how your images will look in your IG grid!
If you choose to use Tailwind to plan your Instagram content, you can also use the same platform to schedule out your Pinterest pins and get hashtag ideas – win-win!
Once you’ve gotten the hang of planning one week at a time, you can bump it up to two weeks or even a month. The more you can plan ahead, the better your overall content strategy will be. And a better content marketing strategy means more sales!
Even if you are a brand new business owner, please do not convince yourself that it is too “late” to begin your business journey by incorporating Instagram. It is one of the best social media platforms that is incredibly multifaceted and you can find (and build) your tribe slowly over time! Give yourself lots of grace, and just have fun! (This is an overused statement but I’m going to say it anyway: Rome wasn’t built in a day, so give yourself TIME!) Have so much fun exploring all the fun aspects of Instagram for your small business!
If you’ve read this and you are a NEW small business owner who needs to gain clarity and confidence in automating your brand new business, you can click on over to join the waitlist for my course – The Revolutionary Lab. This course was designed to help the NEW creative business owner with foundational education on how basic automation and system processes work so that they can confidently build momentum and create a better business in the beginning years. It’s truly designed to revolutionize your business especially if you are a new business owner wearing 25,000 hats as a solopreneur. I go over everything from lead magnet creation, email marketing, what CRMs are for your small business, how to automate your business, how to start marketing yourself for FREE on social media (Instagram/Facebook and Pinterest), how to optimize your social media (basically we cover ALOT of ground in this brand new course). Click below to join the waitlist!
Dolly DeLong is a Nashville-based family & branding photographer and a creative business educator & encourager. Dolly loves serving families, eloping couples, and business owners with her timeless, radiant photography. She loves capturing the joy and emotion in both digital and film photos.
She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, email marketing, and business systems with new creative business owners in an encouraging and supportive way through automation training, helpful blog posts, and her online course for new creative business owners: The Revolutionary Lab.
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), eating way too many sweets, and listening to podcasts while running or walking. To work with Dolly DeLong Photography LLC, please email her at firstname.lastname@example.org or fill out her contact form here.