56: (SEO tips) The Systems You Need to Strategically Capture, Catalog, & Use Client Testimonials for Your SEO Featuring Brittany Herzberg (The Systems & Workflow Magic Podcast)

Are you tucking your reviews away for a rainy day? Maybe you aren’t sure what to do with your client’s testimonials, or you don’t have any because you don’t know how to ask for them. In this episode, Brittany Herzberg is here to unlock a whole new level of your business by sharing the tips and tricks to collecting and sharing what your client has to say about you! If you are ready to start strategically using your client’s kind words about your service or product, this episode is for you!

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This podcast is for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose because even muggles can become automated wizards.

Meet Brittany Herzerg

Brittany Herzberg is who holistic healthcare pros call when they want to show up as the answer to a Googled question & find clients who feel like friends. After building a thriving massage practice—she realized most of her clients chose her *because* of her website. That combined with her 15+ years in the healthcare field, has shown her that clients search for—& book with—providers they connect with. She believes the first step to building a practice full of your dream clients—is to enlist the help of your website words.

As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, & strategically use your clients’ words.

You can usually find her sitting on the floor—parked next to her dog, Jac—with an iced oat milk latte in hand.

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Review the Show Notes

Introducing Brittany Herzberg (0:51)

How and when to gather client testimonials (3:33)

Using surveys to gather feedback (8:20)

Where to use your testimonials (12:37)

Finding success in sharing testimonials (14:53)

Gathering testimonials often (20:50)

Client testimonials and winning at SEO (28:59)

LINKS MENTIONED

Guide to Capturing Client Testimonials that Convert:

https://brittanyherzberg.com/how-to-client-testimonials

The Simple + Smart SEO Show:

https://brittanyherzberg.com/seo-podcast

CONNECT WITH BRITTANY 

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CONNECT WITH DOLLY 

instagram.com/dollydelongeducation

facebook.com/DollyDeLongEducation

pinterest.com/dollydelong

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REVIEW THE TRANSCRIPT:

Dolly Delong
Hello, and welcome back to Episode 56 of the Systems and Workflow Magic podcast. I am your host, Dolly DeLong. And I am thrilled to have you back as a listener, thank you so much for being here. And as always, I say this every week, but I mean it you are in for a treat because this week, we are going to be learning from an amazing creative business owner and SEO strategist who is going to be teaching us a very unique way of collecting client testimonials and we’re also going to weave in the topic of SEO along the way! It’s going to be a lot of fun for you guys so buckle up! I would love to have you introduce yourself Brittany if you can tell everybody a little bit about yourself what you do, where you live, and all the fun things!

Brittany Herzberg
I’ll get into my backstory about the 20 places I live. So I am Brittany Hertzberg. I’m an SEO and Case Study Copywriter, which is really where my love of sharing client stories came from. So I believe in my heart of hearts that our clients say things better than we could ever imagine. It’s really important to gather these testimonials from them and then you can also really uplevel your SEO game by sharing those stories strategically. So I’m super excited to get into all of that. Currently, I’m residing in Connecticut, I just moved from Raleigh, and my boyfriend and I are spending the fall up here in New England. We’re trying to figure out where we want to live. So that’s a little bit about where I am and what I do.

Dolly Delong
Before we hit record, we were just chatting about Gilmore Girls, I’m just so jealous of Brittany because she’s gonna experience a very Gilmore Girls fall in the Northeast. So beautiful.

Brittany Herzberg
I’m so excited.

Dolly Delong
I’m excited for you. I’m just like, so excited about this topic because this is something that, yeah, a lot of people talk about SEO and then a lot of people talk about well how to strategically capture client testimonials and create a raving fan base. But I’ve never had somebody weave these two topics together and just talk about a system for creating something strategically for your own creative business. And so I’m excited about diving in. And so, again, if you’re joining us the topic is strategically capturing, cataloging, and using client testimonials, and continuing to boost your SEO creatively. And so Brittany has some amazing points she’s going to share with us. And I would encourage you if you’re driving listen. And if you have a moment, if you’re sitting down, take notes, and a lot of good points here. And you can start integrating these points into your business today. These are some of the things I’m going to start doing in my slides about it. So can you share point one with us?

Brittany Herzberg
Oh, yeah, sure. So we’re gonna get into how and when to gather client testimonials. And I like starting with this because it’s great to meet your clients where they’re at. Not everybody likes filling out a form. Not everybody likes just the big giant question like, how was your experience? Do you have any, nice things to say? Some people are really into sharing audio messages, like voice memos, you can do that in a bunch of different ways. Some people like the forums, and some people like the big question, let’s get into those a little bit more. I am just like so excited. I’m like, Here you go. Here’s everything. So the number one that you could gather testimonials from clients is just to do the big giant question. We’ve wrapped up our project. How do you feel about everything? What was your favorite part of the experience? Most people are just like, Do you have a testimonial? Giving them a couple of questions to answer can help make that a little less overwhelming and giant if you still want to go that route of collecting those testimonials in that way. And a lot of times that’s either sent via text message or an email, or just in a conversation on a call or something like that. So you can just ask the big question, but it’s nice to get a little bit more specific way. Number two is just to go and grab screenshots. I get this question a lot, do you have to ask for permission to share those screenshots or not? I believe that if you cut and weigh all of the identifying information, you don’t need to check in with the client. If you do want to leave some identifying information, I would for sure check with that client. And that means, for example, if you go on an Instagram DM, and someone says something great about working with you, and their picture and their handle are in there somewhere, if you want to check in with a client, go ahead and use those pieces of information. But if you would rather just use it without asking them, just cut those things away. So screenshots can be huge. You can find those in email communications with your clients if you’re a copywriter, like me, you might have a Google Doc, where they left a comment something nice, you can go in there and grab that screenshot, Instagram DMs, I don’t know if dubsado or HoneyBook even allow you to do this. But if there are comments in there, you could grab those two points if there’s something nice that somebody said, and there’s a picture that you can take of it, by all means, go for it and do it that way. Number three would be those Voice Memos capturing the voice memos. I discovered this accidentally because I had two clients that were just not answering me back. And they had the best of intentions, right? But they were both moms there were busy and like, oh, yeah, sure, I’ll get that to you. And then, you know, weeks went by and it was crickets. And I’m like, Okay, I don’t want to overwhelm these people but I do need to get some information from them so I realized that they would respond almost instantaneously to voice memos. So I’m like, Hmm, let me just type the questions in, you know, the text message to them. And then I left them a voice memo saying, Hey, if you could answer these all at once, one at a time, what I’m gonna do is transcribe them and then check with you before I send us the testimonial anywhere. It worked brilliantly, they responded the same day. So that’s another thing to do voice memos. Again, you can do that on Voxer, or you can do that on text message, you can do that on Instagram DM, and I’m sure 1000 other places. And then the last way that you can capture some client words is if you use something like a survey or a form, you could do Typeform, or you could do Google Forms. You could do I don’t know, there’s probably other things. Those are the two that I use primarily. Google Form is my best friend, my podcast, buddy Crystal, she’s like, Oh, my gosh, you’re like a wizard Google Form. They’re just amazing. So this is what I primarily use. And what it allows me to do is give a brief little introduction of like, this is what this forum is for, it should take you about this much time. Here’s how I’m going to use these things. Thanks so much. And then it just rolls into let me see if I always like tripped over the words, but it’s either fill in the blank, or, like multiple choice, or what’s the other one, like complete the sentence, there we go. I can’t. So basically, you have prompts in there. It just allows the person to fill in those blanks quickly, with whatever it is that they want to share something about their problem that they were having before, what their experience was like with you, and then any wins that they’re having. So to recap, we’ve got those voice memos, surveys, screenshots, and then just asking the big question, but those are the four ways that I think of to get the client’s words and I know that was a lot.

Dolly Delong
It was not just a lot but it was amazing advice and information, I was thinking best when you’re talking about this as something that a person would pay for in like, like a meeting. So I hope you guys are taking notes on this. I was just gonna say we have a mutual friend, Linda Sidhu. Hey, Linda. I don’t know if you’re listening but that’s this is something I learned from her. For those of you who remember, she was on the podcast a while back, if you scroll back, I can put her episode in the show notes of this episode but she is the queen of personality quizzes and she uses quizzes as lead gents to build out her email list. Anyway, I learned from her also to use a survey at the end of an email nurture sequence after a quiz has been delivered. And that has been like huge for me, and I just, like literally set it and I now check it weekly and I get new survey responses. Those are the words I’m looking for. I get client testimonials. And the words, I am amazed by the words that they leave for me, I can read them from my website.

Brittany Herzberg
Yeah, you totally can. And that’s the beauty of it. Right? Like we want to pull that out of people but I like giving options because not everybody like I said is going to want to do a voice memo or a video or want you to use this screenshot of what they said it’s just you know, figuring it out and it takes a little bit of intuition and just some trial and error to figure out what works for different people. You can also ask them just to say hey, like, what are you most inclined to respond to? You also kind of pick this up throughout their behavior and working with you. So you’ll be able to like, figure that out a little faster as you go along and people don’t think awkward about the ask. I usually Just make it funny. Yammer is the thing that I lean on. I’m like, Oh, I know that you’re probably tired of dealing with me but when you do this one other thing?

Dolly Delong
There’s a way to ask, I just do like how you inserted it as you’re working with a client on one, you get to know their personality. So you can gauge and see, I don’t think they would be comfortable doing a video testimonial. Maybe they would love to leave a voice memo review if they feel more comfortable with that. So you can also engage your clients as you work with them. And I love that you reminded us about Oh, totally, yeah.

Dolly Delong

If you are listening to this episode live, I have some time-sensitive news to share with you today. After listening to this week’s episode, I want you to head on over to the show notes and get on the waitlist for the systems and workflow magic bundle 2.0 funnel edition today. Yes, you heard me the popular bundle is back but it 2.0 form. So if you are ready to sprinkle in some systems and workflow magic of funnel building into your business in 2023, get ready my friend coming February 6 through February 10 of 2023, you are going to have access to over 30 experts who are going to be contributing different funnel related resources to help you grow your top of the funnel, middle of the funnel, the bottom of the funnel and beyond the funnel strategies for 2023. This bundle includes resources from experts such as Ellen Yin of Cubicle to CEO, Ashlyn Carter, Linda Sidhu, Krista Miller, and Kate Doster, just to name a few and so many more amazing experts and industry leaders. You don’t want to miss out on the systems and workflow magic bundle 2.0 funnel edition so head on over to systems and workflow magic.com to get on the waitlist or head on over to the show notes. Either way, let’s make 2023 the year you learn more about funnels and how to apply them to your own business. I certainly hope so. And as always stay streamlined and strategic with your workflows to your amazing muggle you, I’ll see you at the funnel bundle.

Dolly Delong

Okay, so Okay, now that we’ve let’s say, we’ve collected a bunch of amazing testimonials, and reviews, where do we use them?

Dolly Delong
All over the place! I mean, people want to put them on sales pages, and they are prone to use them on social media, but something that’s overlooked is putting them in your email sequences and that’s going to be huge! If you have an email list that you are actively writing to and nurturing, that’s nice for people to see. So definitely a sales page, and there are certain points like strategic areas that you can insert. Also on your website, I love putting them if you put them anywhere else, the homepage, different places of your homepage, and your services. Or if you’re a product seller, put them so you know where your products are. The reason is, that that’s a buying decision, and people need to know, like, and trust you. And of course, if they’ve landed on that page, they’ve gotten somewhere in that realm. But seeing how someone else trusted you and seeing the results that somebody else got right working with you or buying a thing from you is just going to make that so much more impactful. So definitely the homepage, services page, and social media for sure. And I struggle with this, which is like totally ironic that I do this. But I struggle with actually talking about client wins and like the client experience of working with me. So I am great at telling other people what to do and how to do it. But when it comes to me, I’m like, I don’t know, should I share this, and I’ve just gotten to the point where I’m like, Okay, I need to schedule this. And this goes out on this day. This is what I need to communicate because it’s helping those strangers connect with me. And it’s helping them see what’s possible. And if they’re looking for a solution, and I have that solution, why not just like make it easier for them to go Oh, yeah, you’re the person I want to work with.

Dolly Delong
Yeah, I love that so much. I was laughing because I also like telling people what to do.

Brittany Herzberg

It’s so much easier, right? It’s just like this is what you need to do. Oh yeah, I should do this.

Dolly Delong
I’m sure if my son was to be like you’re good at telling me what to do. Oh, I love that and where have you I’m just gonna ask you this off the spot sorry. Yeah, like this is off the cut but where can you share a recent client or one of your past clients where they’ve found the most success and sharing on the sales page social media email sequences, like where have you noticed the most wins?

Brittany Herzberg

That’s a really good question. So I kind of just feel like using them period has been the win, just like getting over themselves. It’s just like me and getting to the point where it’s like, okay, I just need to share this. The other thing too, this might help some people is not even just thinking of client testimonials, but what did my thing do for you as more of an external when I made this much money, I sold this many things I’ve got booked out, but more like internal wins. How did it make them feel to work with you? What was it like? What are their emotions now that they have worked with you? How has that transformation happened? Are they more confident now? Are they feeling empowered? Are they happier? Are they feeling lighter? Whatever that is? That is equally if not more important to the external wins. I think so yeah, just not forgetting that has been a huge, huge thing for my clients.

Dolly Delong
That is awesome. I know that we have a lot of mutual friends. And we mentioned Linda, Linda, I know I keep on bringing up Linda. Linda, I just love you. If you’re listening, I know she has like just raved so much about working with you. And just like you helping her out so much. Like specifically because I’ve noticed the transformation of some of our sales pages. Like I think you guys have implemented this on her sales pages. Right?

Brittany Herzberg
I think we’ve linked out to the case study stories, which we’ll talk about, I think, but I think she worked with this if you’re ever drawn to make the sales page. So yeah, I mean, even having that where it’s like a collaborative effort of like, this person is doing this, I can put this piece in having a good strategy of like, where to add things and why you’re doing it.

Dolly Delong
I mean, that can be huge, too. I’m just saying from an outside perspective, looking in. This stuff works. Like I’ve seen that for so many different peers and business owners. And yeah, your advice is gold.

Brittany Herzberg
That’s amazing. Yeah, the other thing too, that I know Linda has shared and we’re trying to wait until she’s done launching and then like dive into some of the details, but she’ll give me snippets a little bit along the way. One thing that we did was we wrote those case studies, and she’s been able to implement them in her emails to use them in her emails. So go back to another place to plug in those testimonials in your email sequence. So she’s actively launching. So she’s putting these stories and these testimonials in her launch emails, you can also put them in your welcome sequence, again, to just kind of like build that story, which is true of like, Look, I’ve helped these people and here’s how, and here’s how they’re doing now. And this could be you too, you know, it’s just adding that in. You can also add them to your regular weekly emails or monthly emails, however often you send those out. Again, just to be like, you know, whether you’re sharing the wins that your people had, whether you’re talking about the internal transformations, whatever it is just like figuring out ways to, to sprinkle that in everywhere.

Dolly Delong
Love that I just thought of an idea. I thought maybe I should start because I love sending out weekly newsletters to my email list just with systems and workflow tips and with the current podcast episode that just aired the week. And so I need to start sharing more student wins, or just client wins that have to do with systems and workflows. I’ve never thought of that, I think.

Brittany Herzberg

Well, it’s just like, I mean, even as you’re thinking about that me hearing you say that I’m like it’s motivating. Yeah, getting someone to like it either keeps you motivated or gets you inspired to start adding those things in.

Dolly Delong
Like if I keep on saying, Yeah, you should incorporate systems and workflows in your life. You’re the same person saying the same thing over and over. And you’re like, well, it’s easy for you to say, Dolly. But then if I share another client who’s maybe similar to that here who’s reading it or similar to that reader, it may inspire them even more like, Oh, if they can do it, I certainly can do that, too.

Brittany Herzberg
Yeah, and that’s the biggest thing. I think I might be jumping the gun, but that’s the biggest thing for those case study stories is having those strangers that can either connect with you, the business owner, or your client, they’re going to latch on to something. One of the stories I ended up writing for Linda was talking about a mom. She was in Disney World, Dr. Ashley Lachlan, she was in Disney World, her social media profiles got shut down.

Dolly Delong
I remember reading that!

Brittany Herzberg
Whether you’re connecting with the fact that social media profiles were deleted, the fact that she’s a mom and she’s on vacation, and she’s trying to have fun with her kids. Like whatever aspect stands out. There’s something like a dad could be reading that a like male business owner could be reading that a single woman could be reading. It doesn’t matter. Like there’s something about that story that’s gonna be like, No way.

Dolly Delong
Yeah, like that gut. I remember feeling like, oh, that poor. I just feel so sorry for that woman. And like you were saying, I connected with the mom trying to just unplug and be with her kid and enjoy a vacation. But, uh, knowing my personality, if something like that has ever happened to me, I would be devastated. It would be really hard for me to concentrate on hanging out. Um, yeah. So absolutely, yeah. Great job. That was great. Thanks.

Brittany Herzberg
Unfortunately, she had a really dramatic story that we were able to tap into.

Dolly Delong
It turned around, though.

Brittany Herzberg

Like, it turns out a very If you’re curious, we can send you off to read the story!

Dolly Delong
Oh, you guys, it’s gut-wrenching. Like a reminder to invest in your email list. I. So it was a good story. So yeah. Okay, so how often? Should you collect testimonials?

Brittany Herzberg
Yeah, this is a question that I get a lot. And two things that I say, one, pay attention to, while you’re working with the client, just like you’re gonna pay attention to how they’re responding to voice memos, or emails, or text messages or whatever. You can also notice what they’re saying. So this would be an opportune moment to grab some of those screenshots. Or if they do leave a voice memo, just to transcribe it, or use it as an audio gram or however creative you want to get, and just like capture it, so I am a stickler for keeping everything in Google Drive. It’s just it works. For me, it’s free, it’s there. So I create a folder where it’s just testimonials, and I have it cataloged by the different offers that I have different services that I do with people, and I just like will drop it in there. If it’s a screenshot, I’ll drop it in there. If I somehow capture audio, I’ll drop it in there. But notice along the way of working with people, what are they saying, like in the moment, how are they feeling? And not even just noticing, but maybe if they say something you could do it copywriters do and pull on that thread, it’s like, well, tell me more like what else is going on. So throughout the process, for sure is placed one. And then at the end. Like, as you’re wrapping up, I send off-boarding guides to my clients. So it’s just an easy organized, like, here is all of your stuff, here are all the links, it’s easy to use, it’s all there. At the bottom of the onboarding guide, the last page, or the second to last page, I have a little write-up about how your words matter the most because they do. And I truly believe that. And it’s just a little again, like a little intro of like, this is how long we should take you. And these are the ways you can respond to these things. And here’s the link to that survey form that Google form, if that’s the easiest way for you. And if I don’t hear back from them, this is kind of like a bonus tip. But if I don’t hear back from them, I will reach out again. Because again, we all get so busy. And we have the best of intentions. But Sometimes life happens and we’re just like, something’s gotta give and it might just be the responding to your testimonial ask.

Dolly Delong
Okay, these are good. And I love that you infused a system of utilizing Google Drive, which is free, for everybody, it’s free. So that’s a really good way of collecting testimonials. I have an on my email, I have a folder called reviews for my photography business. And then we’re used for the educational system side of my business. So I do the same type of thing. And then I immediately try to collect them or organize them in Canva. So I can create like, yes, templates. So that’s my unofficial system for myself. I know I need to hone in more on that. So that’s good. But I love that you suggested Google Drive because again, it’s free and it doesn’t cost anything to start people so should have some sort of system for yourself. That’s awesome. No excuses.

Dolly Delong

Hey, friend, if you are listening to the Systems and Workflow Magic podcast, I just want to say thank you for allowing me to bring some Systems and Workflow Magic into your earbuds every single week. It seriously means so much to me that you are tuning in. As a thank you to all of my listeners. I have a special gift for anyone who wants to take their system and workflow strategies around funnel training to the next level. Are you ready? I have created a free private pop-up podcast dedicated to the systems and strategies of funnels. It’s called the foundational funnel training, a private podcast. And if you try to look it up in your favorite podcast app, you won’t find it because it’s private training. So here is what is Inside this free, fantastic foundational funnel training private podcast, you’ll get access to four episodes, all dedicated to teaching you the different digital funnel parts and strategies which you can, in turn, apply to your own creative business in 2023, and hopefully beyond. So day one is dedicated to the top-of-funnel strategies. Day two is dedicated to some middle-of-funnel strategies. Day three is dedicated to, you guessed it, the bottom-of-funnel strategies. Finally, day four is dedicated to more of a continuation of funnel strategies, meaning, what should you do with your new leads that have come through your funnel so that they are not scattered but streamlined and want to continue to get to know you? The best part, I have invited over 30 different industry leaders who are experts in these different parts of the digital funnel. So it’s not just me who is going to be educating you, you are going to be learning from some amazing female business owners who are not only encouraging, but they are so knowledgeable when it comes to these specific strategies at the top, middle bottom, or a continuation of the digital funnel. Again, this is all for free. And you’re probably wondering, well, what’s the catch, Dolly? Well, because one, I just want to give you a behind-the-scenes look at the new systems and workflow magic bundle, the 2.0 funnel addition, coming later in February of 2023. And I wanted to give you some strategies to use straight out of the gate when you begin planning and strategizing for your business in 2023. So I want to give us some free education. The fun begins on January 31. And again, as a reminder, each episode drops until February 3, 2023. But don’t worry, I’ll have replays up until February 11, 2023, then it does go away forever. Not kidding, it does go away after that. So if you want access to this private podcast, then make your way to the show notes and snag the first intro episode. And that way you can get the episodes all queued up for January 31. When they drop in, then they will stream to your favorite podcast app. Again, go to systems and workflow magic.com and forward slash private dash bundle dash training dash podcast I realized that’s a long URL, or just simply head on over to the show notes and get on the foundational funnel training private podcast waitlist so that you will get instant streaming to the four days of digital funnel training when they dropped. And again, if you sign up today, meaning before January 31, you will get instant access to that first intro episode. So let me ask you, what are you waiting for? Are you ready for some fantastic foundational funnel education? I truly hope so. I look forward to seeing you in the private podcast training. And until then stay streamlined and automated you magical muggle you.

Dolly Delong

Okay, so let’s chat about SEO then because I know I teased that earlier at the beginning of this episode. So now people are probably wondering, well, what does SEO have to do with client testimonials? So can you share how you have served your clients in like books collecting client testimonials and then also helping them win at SEO? I guess that’s the best way I can describe it.

Brittany Herzberg
No, it works. So for anyone unfamiliar with those three little letters in a row, SEO is search engine optimization. And my very simple way of explaining what that is is that SEO gets you to show up as the answer to a Googled question. So we all had clients fill customers, they go to Google and they type something in the search bar and then results pop up your goal, what you hope is to end up on page one so that someone will select you to go to your website, connect with you and then eventually work with you or purchase from you. So that’s the shrunken-down thing. What I love about using client words is that they say things better than we ever, ever Ever will their words are gold. So there are a couple of different ways, several different ways, but two main ways that I will use testimonials when it comes to helping my SEO strategy. Way number one is just to pop in those testimonials. And I’m talking about like, take the text, put the text on the page, save the page. So that’s kind of where I was talking about on a sales page on your services page on your homepage, making sure that your testimonials are showing up. The easiest thing to do is like, use your testimonials to support something that you’re saying. If you’re saying that blah blah blah is going to help them increase sales, put a testimonial there that’s like so and so helped increase my sales by doing this stuff, I’m just making this up on the fly in case that wasn’t obvious. Use them strategically on your website pages where you’re using the text, ideally, you have a photo along with it, and use them to support the point. So that’s the first way. The second way is to use them use the client’s words to inspire headline copy. Because headlines matter when it comes to website pages. And when I say that, for example, if you go to any website, and you land on the homepage, there’s like the big text that’s at the top, that pretty much takes up your entire screen. That is called the hero section. Those words that font size is called the h1, the only thing you need to know is that there can only be one h1 For every single web page. And Google and search engines value that and weigh that heavily. They use that to inform them about who you are, what you do, who you help, and how you help. So it matters a lot. You need some keywords in there. And if you use your client’s words, to create those headlines, the keywords are naturally going to be in there. So again, you might be organizing, let’s say a blog post, and you’re trying to figure out what to write about. And, hypothetically, I have a client who said, I learned so much about SEO by listening to Britney’s podcast or something totally on the floor. So I could say something about that in the headline, I could say, you know, reasons why you should create a podcast to help your SEO or something like that. So just take what they’re saying and use it as inspiration to make those headlines and to organize your information. And then the last way, if you super want to go crazy with your client testimonials, that you can use these things is actually to make those case study stories that I keep talking about. So that is where you highlight the entire client journey. What was the problem that they were having when they came to find you? What was their experience like working with you? And then what again, are those internal and external wins that they’ve had? So that’s just a robust way to lean into those stories, to build those connections quickly. And to help your SEO strategy because those are going to what I’ve noticed with my clients and with myself is that those stories are going to pull in people that are looking for that solution that are curious about what it’s like to work with you or with someone like you. I mean, a lot of the things that we’re all selling are pretty big investments. And so people want to see, what is it like and what could I have by the end and does that feels like something that would even be possible for me.

Dolly Delong
Yeah. Oh, wow, pretty much. You are listening, you will read? Okay, I guess I grew up in the 80s and 90s. And like, rewind. And listen to take notes, because this is incredible. And I’ve been taking notes on this master Google Doc that we’ve been sharing, and everything will be in the show notes. So if you need something to reference and you need something to read through, please read through this. Wow, Britain, that was amazing. I loved the point of reading case study stories. And I was just thinking from a psychological human perspective like you brought up a point that it is really important to share not just the external wins of a visitor center. But what did they feel internally, you don’t know like how you are going to connect with a prospective client or a new visitor lead to your website or your service. So it’s good to hit on both of those points.

Brittany Herzberg
Yeah. And I mean, it’s really meaningful to people because like, we’re all selling very similar services and products. So the difference is you Yeah, yeah. And that’s the easiest way to highlight it.

Dolly Delong
I love it. I love it. Well, that’s my flip point to end on the difference. You I love that so much. I’m pretty thank you so so much again for just bringing your expertise on SEO and leaving it with collecting client testimonials. And I have so many things as we wrap up. I have so many things to share with the listeners, but I know that you have a free resource that you want to share with everyone. Can you tell us a little bit about this? free resource.

Brittany Herzberg
Oh, totally. Yeah, so I touched on a lot of the points that are in this, but this guide is gonna have so much more to help you. So it’s the guide to capturing client testimonials that convert, and it’s a free resource. It’s on my website, we’ll link to it. Yeah, I’m excited to share it if you want to, like really dive in deep and put some of this stuff to work.

Dolly Delong
Yes. And I know when this episode airs, it’s Christmas time. So a lot of us business owners have a lot of downtimes. So, take advantage of slowing down and reading through this free resource by Brittany, because it really will help you out a lot. And then I know you are a fellow podcaster Can you share your amazing show as well with Olivia,

Brittany Herzberg
I would love to. So my friend Crystal and I have the Simple and Smart SEO Show and I’ve given you a link where all the episodes are in there, as well as a couple of other free resources. If you’re curious!

Dolly Delong
I love it. And just as a reminder, Brittany is going to be the expert in client testimonials and leading in the SEO aspects as well. She’s going to be hosting a training and she also has a template for everyone who is a part of the systems and workflows magic 2.0 funnel bundles and it will be coming out in February of 2023. And so to get on the waitlist I would say head on over to systems and workflow magic.com or click on the link in the show notes to get on the waitlist and I am encouraging everyone you do not want to miss out because the week before the bundle opens, I have a very special surprise for early wait listers you don’t want to miss out and Brittany is gonna be a part of this special surprise as well. She’s like “I am”, she knows.

Brittany Herzberg
I know. And I’m like trying not to like to blow all the beans. It’s so exciting.

Dolly Delong
Blow all the beans, I love that, I’ve never heard that. Again on the fly so the expert in collecting client testimonials and just how to use it in a very strategic and very SEO-driven way, like we were talking about here on today’s podcast episode. But again, I’m so excited about this bundle. This is my second year leading it and the contributors are just amazing and they’re already blowing me out of the water. And so yeah, next week, you’ll hear from another contributor from the systems and workflow magic bundles. So I’m excited to chat with you next week. But can you share one more thing with us? I realized, can you share with everybody your social media handles so that people know where to find you?

Brittany Herzberg
Over on Instagram, it’s Brittany-Herzberg. Don’t try to spell it out. We’ll link it but I’m over there. It’s just my name.

Dolly Delong
I was wondering about how to pronounce your last name because really Herzberg, I don’t want to I didn’t want to mispronounce it.

Brittany Herzberg
It’s fine. I mean, you trip and stumble over it and you just can’t avoid it. That’s also why I go by B because Brittany just feels like a mouthful when it’s like Brittany Spears.

Dolly Delong
I love it. No, that’s well, Brittany, thank you so much again for being on, and thank you so much for sharing so much wisdom and knowledge with us. And I hope you all will take advantage of not only getting to know Britney and following her but go and subscribing to her podcasts, listening in, and learning more about Simple and Smart SEO for your business. Then, jump on that waitlist for the systems and workflow magic funnel bundle. You can get to know Brittany more. And as always, I hope you all have a wonderful and magical streamlined week. I hope your holidays are going well. Like I hope you guys are enjoying the holidays and just doing all the fun Christmas stuff. So I will talk to you next week. Bye. Thank you so much for listening to the systems and workflow magic podcast. You can find full show notes from today’s episode at dolly DeLong photography.com forward slash podcast. If you love the podcast, I’d be so honored if you’d subscribe and leave a review on your favorite podcast player. Be sure to screenshot this episode, share it with your stories, and tag me at DollyDeLongEducation over on Instagram. Until next time, go make some strategic workflow magic!