Want to Learn where to get started with Systems & Workflows
✓ (to impact the backend of your business?)
I've created a FREE on demand class!
Learn about the 5 Essential Systems you need to apply to the BACKEND of your creative business in order to truly lean into a season of growth! 
YOU'LL HAVE 48 HOURS TO WATCH!
You’ve successfully signed up! Check your email for details.
watch now

free on demand class
Learn why you need to be concentrating on
5 specific systems and workflows to refine the backend of your business
(in order to grow your business)





103: How to Repurpose Content to Maximize Your Brand’s Reach with Minimal Effort featuring Angie McPherson on The Systems & Workflow Magic Podcast

Feeling the need to always post new content on social media can be exhausting. My guest today, Angie McPherson, is going to share with us how to get your time and your freedom back by repurposing and reposting ALL of your content.

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This podcast is for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose because even muggles can become automated wizards!

Meet Angie McPherson

Angie McPherson is a branding photographer, marketing strategist, and hype woman for creatives. She photographs entrepreneurs, brands, and influencers throughout the country, providing custom imagery to elevate their brands. Angie helps branding photographers build an impactful and profitable business through courses, digital products, and coaching.

🧩Interested in getting started with Systems & Workflows For Your Own Business?

A free workshop on how to get started with refining my top 5 recommended systems, workflows, and sops to impact the backend of your own creative business today! Sign up for this free 90-minute workshop and walk away with a game plan of action!

Links Mentioned

➡️ Don’t forget to sign up for the free class (getting started with systems, workflows, and sops to impact the backend of your business): https://dollydelongphotography.com/systems-workshop getting_started_with_systems_and_workflows_as_a_small_business_owner_a_free_workshop
➡️ Subscribe to my Youtube Channel: HEREthe_systems_and_workflow_magic_youtube_channel

Would you rather watch this episode on YouTube?

🗒️Review the Show Notes

CONNECT WITH ANGIE 

CONNECT WITH DOLLY 

instagram.com/dollydelongeducation

facebook.com/DollyDeLongEducation

pinterest.com/dollydelong

Want to listen to similar episodes to this one? Check out:

59: How to create a long term marketing strategy & system around your customer journey for consistent sales (in 2023 & beyond) featuring Kay Hillman

DID YOU LIKE THIS EPISODE? PLEASE SHARE IT ON PINTEREST!

Read The Shownotes + Transcript Here

Dolly DeLong: 

Hello and welcome back to another episode of the Systems and Workflow Magic podcast. I am your Systems Workflow BFF and guide, Dolly DeLong. And today we are in for a treat because I have Angie McPherson on the podcast today. So if you, the listener have been under a literal rock and you don’t know who Angie is, you’re going to fall in love with her because Angie is a branding photographer, a marketing strategist, and a hype woman for creatives. She photographs entrepreneurs, brands, and influencers. Throughout the country, by providing custom imagery to elevate their brands. So Angie helps branding photographers build an impactful and profitable business through courses, digital products, and coaching. So even if you aren’t a fellow photographer who wants to learn about branding photography. You are still going to get so much from this episode because Angie is going to be walking us through content repurposing and how to maximize your brand’s reach. So you’re going to want to listen in and take lots of notes. And so before we dive into the heart of this. Podcast Angie, do you mind reintroducing yourself to my audience? I know I just gave a more introduction, but, give my listeners a scoop about who you are, who you serve, and just overall why you’re amazing. 

Angie McPherson: Hi. Oh my gosh. You’re so sweet. Thank you so much for having me. Yes, I’m Angie. I’ve been a photographer for 10 years this year. I started as a wedding photographer when I picked up my camera and pivoted into branding photography years ago, I just love branding photography because before I became a photographer, I worked in marketing and PR. That is my jam. And so when I was ready to take my business to a different level as far as not working on nights and weekends. I was like, you know what, I can combine my photography skills and my marketing skills and create this amazing branding photography business. So that’s what I’m doing now. I’m traveling, you know, around the country, photographing entrepreneurs, and I’m helping other photographers make the same transition that I did from any other type of photography, you know, wedding photography, newborn seniors. Into branding photography. And it’s so fun to just see the growth of really this, this niche in this industry.

Dolly DeLong: I love it so much. And I’ve been enjoying just watching you and your business, Just like getting to know you for the past year. And, I like wrote a note to let you know this, I am fangirling over you right now because I, again, I’ve been following you for, I think, I was tryiMaybe back. Maybe I was introduced to you through Elizabeth McCravy’s podcast. And I listened to you and I was like, wow, who is this Angie? So I started following you and slowly, Getting to know you. And I admire you for multiple reasons. Like one, you’re a photographer, your brand photographer. something that I am slowly growing into on the photography side of my business. Cause I don’t know if you know this, I’m a family. And branding photographer. And then I also wear the hat of a systems and workflow educator. So I’m like juggling three different things in my business. And, I, I love it. Admire that you’re a mom and you like, you’re a really tough woman in my mind. Like you’ve been through a lot with your health journey and, you still show up, like you still show up and you’re very, consistent with like. How you show up for branding and photography education. So anyways, thank you for being on my little itty bitty podcast. Oh, you’re a really big deal. And I’m really like so excited about having my audience learn. Just more about marketing, because this is something that I see a lot of creative-minded business owners struggle with, just like not knowing how to market themselves consistently or develop a system for it. And so I’m excited to have somebody else on the podcast to reach out to them about 

Angie McPherson: the importance of this. Absolutely. Thanks for having me!

Dolly DeLong: OF course. Okay. So I don’t know if you’ve listened much to the podcast episodes, but I like to just. Cut straight to the point of most things in life. Like I love treating my podcast episodes like strategy sessions or masterminds because I want the listener to walk away with them. Value and clarity with taking baby steps themselves and whatever they’ve learned about. so I take pride in, just like making sure that my listeners are listening to no fluff episodes. And so, when you said you wanted to talk about content, repurposing, and maximizing your brand. Like outreach. I was like, yes, this is a topic that I had hinted at before that, creative-minded business. I’m not going to just say creative-minded business owners, all business owners struggle with, especially if they don’t have a team that is working with them and they don’t have the A’s that are, that are helping them out. And also. When this goes live, we’re going to be in quarter four. And as we’re gearing up for a new year, I’m hoping that perhaps like the listeners will take these strategies and run with them to impact the rest of quarter four and then hopefully the new year. So yeah. Angie, this was a very long-winded introduction to you and your expertise. So, let’s, so let’s dive 

Angie McPherson: in. Yeah, yeah. So I, I love talking about repurposing content because so many people will take so much time to create that one, you know, golden nugget of content, they’ll post it, it’ll either do well, it could do okay, it could flop. And then that’s it. They spent all that time and it’s just sitting there and I try to tell people you should be Repurposing and reposting literally to repurposing every single piece of content and also reposting the same content. I always do this. I always recommend doing this by creating some sort of content database in your business where all your ideas go into one database. I use Notion. Docs, Asana. Any type of task management. Trello. Yeah, Trello is another great place to use Trello as well. Yeah. Having just a place to just list all of your ideas. All of your topic ideas. And then actually going in. And writing the content for multiple platforms within each topic. So say you have a topic that’s talking about, say your photographer, say your branding photographer, and you’re telling people the different places that they can be using their branding photos. That is like a cornerstone piece of content. I always recommend it. Get maybe 10 to 15 cornerstone pieces of content that are really within your content pillars in your business. Everyone should have the specific content pillars that they are, you know, they’re at their zone of genius. They’re an expert and they are helping their target audience having those, you know, 4 or 5 pieces of, you know, Just very zone of genius content under the, under those pillars. And then within those pillars, writing specific posts. So for example, like I said, being a branding photographer, one of the cornerstone topics can be different places to use your branding photos. That can be an Instagram post. That can be a carousel post on Instagram. It could be an Instagram reel. It can be you hosting an Instagram live talking about this. It could be a series in your stories that you can move to your highlights. That is all just the different ways you can repurpose on Instagram. I haven’t even talked about all the other platforms. You can also put it on. Your Facebook business page, you can put it on, you know, your LinkedIn. A lot of people sleep on LinkedIn, but if your audience is like corporate, you know, team members, even entrepreneurs, LinkedIn can be a big deal. Uh, Pinterest, your blog, really think about the ways, the platforms that you know you can show up consistently. And so I’m not saying, okay, take this one piece of content. And put it in 15 different places. Put it in those places where you can confidently show up consistently. That might be three places. That might be Instagram, Facebook, and your email marketing platform. That might be Instagram, TikTok, or YouTube Shorts. That might be your blog, email marketing, or LinkedIn. Pick those, you know, pick those platforms that you know, you Like to show up on your consistent on and also your audience is there. You don’t want to be showing up on platforms where nobody’s there because wasting time. So starting with your topics. And then choosing your platforms at the topics will go on and then within, this content database, repurposing the copy. So your Instagram might be, you know, a caption, a very short caption. And then when you put it to your blog post, it might be a three-paragraph blog post. With photos with links across, you know, linking to different parts of your website with links linking out of your website, and then it’s going to be a Pinterest vertical image that goes to that blog. So really pick those, those topics, those platforms, and in the content database. I like to put a block for the links. I need to know where this content went. Where the links are. So I’ll have the Instagram link. I’ll have the blog post linked. If I put it on LinkedIn, I’ll have that link. If I sent it in an email, I have the link to that. And this is going to help you because like we were talking about, most people don’t have a team. You want, you want this database to be the hub so that if you do get to a point in business where you’re bringing people into your team, you’re giving them access. And they can take that content and put it where it needs to go. You can focus on the, you know, the higher visionary products in your, in your business, the projects in your business, and you can have a virtual assistant or a social media manager or an intern come through and say, okay, we’re going to post. Three times on Instagram this week, let me go to your database and pick a variation of different, you know, content pillars, and subtopics, and put that out there. But if you’re just waking up every day and saying, what am I going to post on Instagram? What am I going to post on Facebook? It’s not sustainable, and it’s not going to be consistent for your audience when you’re all over the place when it comes to social media and all of that. It’s truly about connecting with people. And so I feel like when you have this database, you can go through and week by week, maybe adding 3 to 4 topics, maybe even filling it out. AI is crazy. Chat GBT is crazy. You can take your Instagram caption and put it in the chat and say, make this a three-paragraph, long-form SEO, rich blog post. Here’s the keyword link. And I will go and write that for you. You can go through and make tweaks, change anything you need to change, add photos, and there’s your blog post. I feel like. Content creation is just, I don’t want to say easier than it was. I just think that we have more tools and resources than we used to. And a lot of people spend so much time in their day creating content, and brainstorming content. When you can just take some time per week and batch it, you know, maybe every Monday or Tuesday or whatever you sit down, you take one hour and you come up with three cornerstone pieces of content. And you repurpose it in four different ways, and then you put it into your calendar, literally stick it to your calendar. So I also do this in Notion. I do all my content planning in Notion. And, Notion is, is free and there’s. A desktop app, there’s an app on your phone. But I remember when I first started content planning, like 10 years ago, when I first picked up my camera, I was just using a Google Calendar. I was putting in the Google Calendar when I was going to be posting things, 

Dolly DeLong: I love that you mentioned, just like starting with some sort of system, 10 years ago, you just started out using your Google calendar, and you, you just did it. And so that is the beauty, again, a reminder to all my folks who are listening that the beauty of systems is not that you have to dive in. And understand how the tech setup and automation and workflows and SOPs, like instantly it’s the beauty is like taking that first step in developing a system that works for you. And so if that means opening up a Google doc and Brain dumping an idea out and then organizing it around that Google doc, then do it, then do 

Angie McPherson: it having, having the brain dump. Sometimes I’ll have these that come while I’m driving or while I’m in the shower or dinner. And I’m like, okay, what can I open? And I’ll open notion.  Some people are like, I don’t like tech. I want to write everything. That’s fine. Get an account, get a planner, you know, that you can put across your desk and write things in. But just find some sort of system that works for you, and has those columns and rows. So, you know, content pillars, you know, those 4 to 5 topics that you’ll be talking about. And then within each of those pillars, what topics are you going to be talking about? What blog titles, what email subject lines, what Instagram, you know, overlaying captions, what are those pieces of content? And then within each one. Repurposing on a couple of different platforms and reformatting for that specific platform. You don’t want to just put your Instagram caption in a blog post. You don’t want to put your five-sentence Instagram caption in a blog post. You want to make it an actual blog post that is formatted for that platform. And another thing is. Reposting. Do not be afraid to repost the same content. You know, six, eight, 12 months later, we went to California for a month this summer. And I told myself, I didn’t want to work. I don’t want to come up with ideas. And so while I was there, I was reposting content, really, literally reposting reels that I posted, you know, over six weeks before Brooklyn moment. com And some of them had more engagement, more activity, and more shares. Some of them brought me in more inquiries than, you know, the original post six months That’s wonderful. And you have to think your audience changes month to month. So even though you posted something that may have flopped six months ago. You know, you have more followers. You have more engaged followers. You have different followers. You have, you know, people who six months prior, weren’t in a position to receive that content. And now they’re in a different position where you’re blowing their minds. So don’t be afraid to just literally repost the same video or, the same caption and send it out because you are going to maximize your reach. And you’ve spent all that time creating that content. Don’t just post it and then let it go. Repurpose. Repost one or the other. I love 

Dolly DeLong: that. I’ve never really thought about reposting my old reels. that is such a good idea. 

Angie McPherson: Yeah. I love to do it. And, and sometimes the same people who commented on the real. Six months ago. We’ll comment again. Like they’d never seen it before. Yeah. Or they’ll be like, Oh my gosh, I love when you share this and just give you lots of love. So to see I’m on TikTok as a consumer, I don’t create much, but I just, love it. I’m obsessed with TikTok. And I started to see some people, you know, like influencers who are showing off their outfits or like linking to different home decor. They would repost the same thing and I’m like, oh my gosh, like, why don’t I repost my educational stuff, my client photos, you know, all my, my valuable content because, you know, six months ago, like I said, some people haven’t seen it or they just need to be reminded. So many people need to see things six, or seven times before they decide to inquire or make a sale. 

Dolly DeLong: Yeah. And some people nowadays need to see things 77 times before they do anything about anything. So I love that you’re permitting us to, Hey, you can. Repurpose and repost and people probably aren’t going to think about it as deeply as you are like, cause as a reminder to everyone, like we are all always as humans, just thinking about ourselves, we’re not too worried about what’s going on with XYZ. We’re mostly worried about ourselves. 

Angie McPherson: People are scrolling. Yeah, quickly, or they’re going through their email quickly. They’re not going to be like, Oh my gosh, Dolly just reposted something six months ago. They’re going to be like, Oh, cool. Double tap or let me comment or they’re going to keep moving. So don’t worry about it. 

Dolly DeLong: Exactly. Exactly. So get out of that mindset. If you need to right now, like about. Overthinking over worrying about sharing the same content because Angie is reminding us that people need multiple, I guess, like Again, that 77 impressions, to be reminded to take that next action step. So I was going to peel it back another layer and ask you, so these cornerstone or pillar content pieces, I refer to them as either video, like YouTube or podcasting or blogging, like that’s when I think of pillar content, that’s what I think of, is that what you’re 

Angie McPherson: referring to? , I would refer to those, that you mentioned as the platforms, I’m talking about content pillars. I’m talking about where your zone of genius lies in your business that you can share with your audience. So for example, one of my content pillars is marketing strategy as a branding photographer. So here are a couple of my content pillars. Branding photography, of course, so I’m so that’s my biggest content for some sharing planning tips. And, you know, I’m talking to entrepreneurs. Those are my ideal clients, so I’m writing content about branding photography and how it is a huge return on investment in your business, how they can plan their shoots, how they can use the photos, and how the photos can go across different platforms. That’s one of my wells. Content pillars. And those are some of my subtopics under it. Another one, as I said, is a marketing strategy. So not only am I a photographer, but I’m also a marketing strategist. So I can be talking about increasing visibility, generating leads, content planning, like I’m talking about today, launching. I’m a course creator, so I can talk about launching. Another one of my content pillars is entrepreneurial growth. So I’m talking about quarterly business planning, my favorite business tool to use. You know, uh, what my workflow is outsourcing, automating, delegating, things like that. That’s under my constant pillar of entrepreneurial growth. And then another one is, of course, branding, photography, education, because I do have, you know, services and offers for branding photographers to learn from me and become a better branding photographer, but more clients. And so I talk about, you know, under branding, photography, education, the subtopics are. You know, pivoting into branding, photography, client experience, having efficient workflows and processes, tips and tricks, equipment, and tools to use as a photographer. And then, the last one of my content pillars is inspiration and empowerment. And so that is talking about, you know, my family, travel, personal growth, self-care. You know, anything in my health journey, you know, and also just fun, relatable, entertaining content that all, you know, goes under like that inspiration and empowerment. So those are my, 5 content pillars. So once again, branding, photography for entrepreneurs, marketing strategy, and entrepreneurial growth. Branding photography, education for photographers, and then inspiration and empowerment. So I just always recommend people to sit in. When I look at that, those are my zones of genius. Those are my, those are my superpowers. So I can talk about those for days on end. So before you even create this content database, I recommend choosing your five content pillars. And then writing within each pillar, five to seven key pieces of content, and five to seven topics. What are people frequently asking you? What are your FAQs? What are people, you know, what is your audience struggling with? So, for example, Marketing strategy. A lot of entrepreneurs are struggling with increasing visibility and getting them, you know, getting themselves out there and getting more views on, you know, their reels or their emails or their blog posts. And so that’s a pain point. So my answer to that pain point is how I can help them increase visibility, repurpose content, and generate leads. And so when you’re thinking about those subtopics, think about the pain points, think about the frequently asked questions, and once you have all of that, then it’s just plug and play, plug and play to your content database. Repurpose across platforms and repost. 

Dolly DeLong: I love that you pointed out that, you have sub-topics within or underneath your pillars. that was a really good way of describing that. And I, listener, hope you take advantage of taking the time out to date, set a timer for 45 minutes, and map out what your zone of genius is. Is it or zones of genius is at, I mean, like I’ll share my example is you all know, I am a photographer and a systems and workflow educator. So based on this, my content pillars would be family photography. And then the second would be branding photography. And then the third would be systems and workload education for creatives. Then I would have sub-topics below each of those content pillars. So it’s just again, it’s just like taking the time to map this out, putting it in a project management tool of your choice, and starting 

Angie McPherson: from there. Yeah, absolutely. 

Dolly DeLong: So Angie, where are you? I know you shared your content pillars, but what platforms are you using to share these content pillars?

Angie McPherson: So my biggest one is Instagram. I love the gram and usually, I will, I will start writing captions and content for Instagram and then I’ll repurpose those for email for a blog or whatever. So Instagram is my Is my jam also email marketing. I love email marketing because there’s no algorithm, you know, it’s someone’s going to open it or they or they won’t open it. I don’t have to fight with the algorithm. I don’t have to worry about hashtags. I just provide really good content and visuals and send that out. So I love email marketing. Another one is blogging. Blogging is just so amazing for SEO, and search engine optimization, especially when you’re, you know, trying to book local clients. Blogging can, blogging can be huge for people who are searching for a local XYZ, whatever you are. Yes. and then those are my top three. Facebook here and there I’ll post to it and sometimes I get consistent and there’s literally no, you know, the, the Facebook algorithm with business pages is crazy. It’s like a little. So, like I said, I picked just a few places where I know my audience is and where I love to show up and be consistent. For me, that is Instagram, email marketing, and blogging. 

Dolly DeLong: you commented. You went to California for a month with your family, and I loved that you did that. Did you plan ahead of time? okay. I’m going to batch all of this out, or I’m just going to repurpose all of this out ahead of time, or did you do it on the fly every single day? 

Angie McPherson: I had planned to plan it out, but I’m going to be honest, I did not. 

Dolly DeLong: Okay, I was just curious what that looked like for you.

Angie McPherson: But the fact of the matter is, is that I had content, you know, I had. In the queue things that I knew I could post things that could be repurposed. I didn’t plug anything in a calendar. That was the best idea, but I knew. Hey, I have things to do both. So, we were there for 4 weeks, and then at the beginning of each week. I’m like, okay, what 3 to 4 posts? Can I get up this week? And I would just go ahead and, you know, get them ready. And then, and then post them. So I didn’t have a whole month planned out, but I was planning out week by week based on the content that I had backlogged already. 

Dolly DeLong: Gotcha. And did you, this is just like a personal question. What did you guys do in California? 

Angie McPherson: Oh my gosh. First of all, Orange County is the best place for a family vacation. There was So much to do. We went to all the beaches, like all across Orange County, down to San Diego, Disneyland. I have two boys, you know, age three and at the time eight years old. So we went to Disneyland. Yeah. And what else did we do? Zoos, museums, just so much to do every day. And we, that was in gosh, June, July. So it’s been a few months, literally every other day, they’re begging to go back. 

Dolly DeLong: I bet they are. do you have family that lives there? Or have you just decided we’re going to live in California for a month?

Angie McPherson: No, we just, we’ve decided, a couple of months ago, I’ve always wanted to stay somewhere for 30 days and put groceries in the fridge and clothes and the drawers, like I’ve always wanted to do that and, you know, COVID happened and then cancer happened. That’s a whole other story. And so this, I was like, we’re going to do it. We’re going to do it. 

Dolly DeLong: Well, I’m so glad. Thank you for letting me like veer off and ask you. So okay, I’m going to ask a question based on that. So as a business owner, if you can, If you’ve reflected at all about your experience taking a month off and, doing something fun with your family and being more intentional on that side of your life, what did your business experience during that month off? even if you were repurposing, let’s tie in repurposing content. did you track anything? Did you notice anything? Did your What were the benefits? Yeah, I’ll let you, I’ll let you take it from there. 

Angie McPherson: I love that you asked this because I was in my content database the other day and I was like, Ooh, topic idea. What I learned from my 30 days sabbatical. I haven’t written anything yet. So this will be a great brainstorming session. Okay, good. Yes, let’s do it. you know, a lot of things change. It changed me as a business owner. I took the trip because I’m an Enneagram. Three and type a personality. I love to work. You have to pry my laptop from, my hands. I love to work if my kids aren’t around, if they are around, then I’m, you know, a hundred percent, you know, mom. Yes. Yeah. and so I wanted to give myself permission to take a little bit of a break and also let that inspire me more. I feel like the more that we are working. In our business, the less that we are just like letting things naturally inspire us. So when I was there, I think I only opened my laptop twice. I opened it once because I did branding mini-sessions while I was there. I remember seeing that email. Yeah. And then, so I opened it to edit the photos and deliver the photos. And so just taking that time off. Helped me to come up with new offers and products, you know, I launched group coaching this fall and that came from just taking that time off and having time to dream a little bit while I was there. I also got to photograph while I was there one day I told myself I wasn’t going to work. And I was like, I’m going to do one day of branding mini-sessions because how often do I get to photograph in California? Yeah. And so, you know, I was there and so I got a ton of content while I was there that I can still use. Now the next time I’m going to California or if I want to travel more, I can use all that content and say, you know, I love photographing in California. Look at the previous branding. Shoots that I did there. And so getting fresh content was fun. You know, I feel like a lot of the time my stories, I’m like, I’m in my office, I’m walking down the street. So it’s fun to be in a different atmosphere and show people a little bit of a different side of me. It was also a great time to, I love sharing personal things. And that whole month, everything was personal. I mean, going to the beach, going to Disneyland, going to the YMCA, and dropping my kids off at the kid’s camp so I can get 10 minutes of a break. I’m like, Just sharing, sharing that helped me to connect with mompreneurs, mompreneurs who need a break, who need to set their business up so that they can have time off in their business. So that helped create new conversations surrounding that. It also helped me to dial it back. So when I came back and my kids went back to school, I placed a few boundaries in my business. One of them is No meeting on Mondays and just making Mondays my CEO day because I when I came back, I was looking at my business didn’t fall apart. I took a month off. My business didn’t fall apart. So how can I structure my week where I’m putting a little bit of that self-care, a little bit of that? You know, quietness into my week. So Monday, I, I usually will host, used to host calls on Monday, and then it would make my Tuesday feel like Monday because that’s the first time I’m actually in the office. And I’m like, Oh my gosh, I only have a couple of days to work. So now it’s no meeting Mondays, which has been amazing. I’m working on, you know, contemplating working on planning out the week, looking at my income and my expenses, and projecting revenue. And then another thing I’ve implemented in my business is casual Fridays. And so I, Even though I’m hustling and working on Monday, I’m taking those meetings Tuesday through Thursday, and then Friday I put nothing on the agenda. No meeting, no work, or anything. It’s just a bonus. If I have to work, that’s fine, but I’m not, I’m not working, you know, hardcore on a Friday because by that time I’m already tapped out anyway. So I feel like taking that month off, it’s giving me, it inspired me to be more of a visionary. In my business, and so I hired a virtual assistant, and so a lot of these tasks that I was doing on Mondays and Tuesdays through Thursdays, I’m passing over to her so that I can work on more high-level projects to create that cornerstone content, repurposing it for me. And then I’m posting it. So we’re coming up with a flow of. How to get work done. and it’ll also help me to, you know, focus more on my group coaching and my courses with my students. So I was like, what in the world can I just completely pass to somebody else? So that really, that helped. I, you know, I haven’t had a VA before her in over. Maybe six to eight months. And so I felt like going to California for a month and seeing what needed to be done and what I didn’t need to do myself. It helped me to pass those tasks over to her. 

Dolly DeLong: Now I’m going to get even more profound and you’re going to be like, Dolly. No, don’t ask me this, but what about your spouse? Like what did. Did he have any observations from you taking a step back and, like your business was still, still moved on, still grew? And what, what did he have to say about you taking a step back?

Angie McPherson: That’s a great question. He thinks I work less now. I mean, we’ve, we have been together for 19 years. Wow. Yeah, almost 20 years. And I 

Dolly DeLong: Congratulations, by the way. Oh, thank you. That’s a testament right there.

Angie McPherson: Thank you. I, I remember when he proposed, the words that he used, he was like, you’re so driven. And I don’t remember anything else from what he said. That’s all I remember. And I was like, Yeah, yeah. Yes, I am. My biggest compliment. And so that’s what he sees through his eyes. I’m always hustling on the go work, work, work. What’s the next big idea? How can we help people? And so for me to even, I remember when I told him, I wanted to take a month off. and honestly he, he works. A nine to five. He couldn’t even come for the whole month. He came for six or seven days. So it was mostly me and the kids. Oh, wow. Six months. Okay. Yeah. And so when I sat across, I, I, we went to dinner and I sat across and I told my I one to do, his eyes were what? You’re gonna take off that long? Wow. Yeah. When the kids and another literally coast to coast were in Virginia, we went to California. And so, you know, I, he’s seen a shift in. How I work, how often I work, you know, I’m better about closing the laptop when the kids get home from school. I’m better about, you know, not working on the weekends. So, yeah, it’s, it’s been a shift. And like I said, when you make that shift to not be in the hustle all the time, there are seasons of hustle, you know, Seasons. But when you, when you get off that hamster wheel, it’s just, everything is a little bit sweeter. 

Dolly DeLong: Well, thanks for letting me ask a very personal question. Very curious, because I want to stress to the listeners, like regard, like you have to keep in mind the season you’ve entered in your new business. You might be in year one, year two, year three. You might be in the messy middle of figuring like honing in on your specialty. You might be a very seasoned business owner, but either way, just keep in mind, that your business not only affects you, but it affects your loved ones, like your children, your spouse, your partner, your just who, whoever’s in your life, it affects them. And so this is why every single week I show up. To showcase different systems and workflows to better help the back end of your business, because then it will impact these people in your life. And like Angie, like what she’s sharing with us, like these, marketing strategies and systems will impact, not only your business but also your life. , It takes baby steps and it takes you like taking time. 

Angie McPherson: It does too, it does. 

Dolly DeLong: But I’m like so impressed and I’m, I’m so happy you had that, you had that month for yourself in California and I like bet anything now it’s probably lit a fire in you and most likely I, I wanna do it again. Yeah, I bet I’m gonna see that again. Like I’m calling it, I’m so, I’m calling you. Taking not one month. But two separate months off. I’m calling it. I’m calling it.

Angie McPherson: Well, I, I think we want to do it again. Not next year because we have a big family vacation next year. But in 2025, I’m like, let’s go to Hawaii. I knew it. 

Dolly DeLong: I was like, I bet anything. It’s going to be like somewhere else. 

Angie McPherson: That was my original plan until I saw how But yeah, you can save up for it now. My, husband is Hawaiian. His mom is Hawaiian. She grew up there. And so I, that was our original plan. I was like, okay, let’s give ourselves a couple of years. But now I’m like, all right, we’ve got two years. Let’s just keep chipping away, chipping away at, you know, the savings account for that trip because. It’s expensive, but honestly, I don’t think it’s much more expensive than Orange County, California.

Dolly DeLong: Yeah. and also you can, I’m actually, I’ve never I’ve only voiced this to my husband, Ty. but I’m trying to save up. I have, I use a Southwest business credit card for business transactions. And so I was like, I was telling him, I told him this a year ago. I’m like, I’m saving up for us to go to Hawaii. Like for free, it wouldn’t be free, like on the back end, but To get there and back. And so, yeah, it’s funny that you mentioned Hawaii. Cause I’m like, I want to take Ty to Hawaii on my business. 

Angie McPherson: Yeah. Yeah. On the business. That’d be so fun. Yeah. Yeah. 

Dolly DeLong: Well, I will be rooting for that to happen.

Angie McPherson: For you too. Thank you. 

Dolly DeLong: It’d be so cool if it was at the same time. 

Angie McPherson: Oh my gosh, we can trade photos. Awesome. 

Dolly DeLong: Well, Angie, thank you so much. And as we wrap up, I want to, ask you like where if people have been listening in and you’re like, I have to have more Angie in my life. So Angie, where can people find you and connect with you? And, like All the things just get to know you. 

Angie McPherson: Instagram. That is my jam. That’s where I show up every day. And my Instagram is Angie Janine. So that’s my middle name J A N I N E. And then my website, Angie McPherson. com. They can connect with me, but can’t be there. 

Dolly DeLong: Awesome. Thank you so much. And listeners, if you’ve made it this far in this episode, that means you probably enjoyed this episode. You’ve been learning a lot. You’ve been taking notes. And so I want to ask you the biggest favor. Do you mind leaving a review on Apple podcasts and sharing this with your friends and business friends? Who do you believe needs help with systems and workflows for the back end of their business? And it would seriously mean the world to me. And it would also mean the world if you also liked and subscribed to the YouTube channel as well. So if you would rather learn via video. Please follow me there. So until then, have an extremely streamlined and magical week. You amazing muggle, I will talk to you all next week for another incredible systems and workflow magic podcast episode. So until then. Bye.  Thank you so much for listening to the Systems and Workflow Magic podcast. You can find full show notes from today’s episode at dollydelongphotography. com forward slash podcast. If you’re loving the podcast, I’d be so grateful. So honored if you’d subscribe and leave a review on your favorite podcast player. Be sure to screenshot this episode, share it with your stories, and tag me at Dolly DeLong education over on Instagram until next time, go make some strategic workflow magic.

Leave a Reply

Your email address will not be published. Required fields are marked *

Download the Guide!

Or maybe you're not really sure how you'd use your new collection of branded images?  Download my free planning guide to learn how to plan an elevated brand photography session to impact your business!

Not sure if you really need custom brand photography?