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I'm Dolly — a Nashville based family & branding photographer AND a systems + workflow educator (and Podcast Host) for creatives who want to be more streamlined and organized with Systems, Workflows & SOPS to better impact the backend of their businesses. I'm here to help you look awesome (for your photos) & feel great about workflows!
If you are a realtor, I want to be brutally honest with you. You probably know that the world of real estate can be a bit…well oversaturated. Everyone’s vying for clients and looking for a way to stand out from the crowd. So, how do you make sure your real estate business (ahem…your BRAND) gets the attention it deserves? Well, it’s simple – invest in high-quality branding photos! Not convinced yet? Here are seven reasons why you absolutely need to consider branding photos to take your realtor game to the next level. Get ready to flash those pearly whites, because it’s time to say cheese! Are ya ready? Let’s dive in!
Branding photos give realtors the opportunity to personalize their brand and stand out from the competition. They allow potential clients to see the person behind the brand, which can make it easier for them to connect with the realtor on a personal level. You can add elements of your unique personality to your session (still keeping it professional of course) but you can find unique ways that help make YOU stand out in the photos. Branding photos are so much more than just headshots that every XYZ realtor business showcases, this should NOT be the case for you! Yes, you should definitely take the time to get some headshots at your branding session, but make sure that you have elements of your personality in the storylines of your photos so that your potential customers can feel connected to you.
Branding photos gives realtors a more professional image, which can be especially important for attracting high-end clients. High-quality photos can also make it easier to get published in real estate magazines and other publications. If your ideal client is potentially shopping around for an exquisite and high-end home, you will want to reflect that in your photos. So think of it this way, you wouldn’t show up to your branding session in flip flops and some jean shorts and expect to come across as professional and the person who would be the solution in finding the best house on the luxury market. Most likely not. Most likely, your ideal client is asking his or her referral list for trusted recommendations.
By using branding photos across all marketing channels, you as a realtor can create a consistent brand image that is easily recognizable to potential clients. This can help build trust and credibility with targeted audiences. You should not just post once and expect an avalanche of inquiries to pour into your inbox overnight. Nope, that doesn’t happen. Consistently marketing yourself on platforms where you know your ideal client is hanging out, is key to being recognized slowly over time.
How do you do this? By having a content library of photos that you can utilize from your branding session of course!
And speaking of a content library (point #3), having content to post to social media is an important part of any realtor’s marketing strategy, and branding photos can make it easier to create a consistent image across all social media platforms. They can also be used to create engaging and visually appealing content that is more likely to be shared and liked.
A great way of planning ahead for your “library” of content is to plan out the next season (aka quarter) with your branding photographer. So if you are planning on shooting in the Spring, why not add an extra hour and pack some summer attire so that you can create some summer content to use in your summer promotional campaigns? Learn how to think ahead!
Branding photos can be used in a wide range of marketing materials, including business cards, brochures, flyers, and websites. By using high-quality photos, realtors can create a more professional and memorable brand image. This is where the content library of images will come into play for you as the realtor. You essentially need a robust library of photos to use across many platforms and make sure they are not only portrait-sized but give yourself a mix of landscape images as well. Ask your photographer to keep your marketing goals in mind as they capture the visuals behind your brand!
Branding photos can be an effective way to showcase a realtor’s (your) unique selling points and highlight your areas of expertise. They can be used to tell a story about your business (maybe the realtor association and group you represent) and create an emotional connection with potential clients. You can also showcase how you work with your clients in your photos! Actually, show off your current clients! They would love to market for you, ESP if they have had a wonderful experience with you!
So in a quick recap, investing in high-quality branding photos can make a huge difference in the world of real estate for you and your small business. To repeat the points above here are the top 6 reasons why you should consider investing in strategic branding photos:
By taking the time to invest in branding photos, you’ll be well on your way to creating a memorable and recognizable brand image that sets you apart from the competition. So don’t wait – schedule that photoshoot today and start taking your realtor game to the next level!
Dolly DeLong is a Nashville-based branding photographer for small business owners, a family photographer, and a creative business owner who educates other creative business owners on all things systems, SOPs, and workflows. Dolly loves serving business owners with her bold, elevated, and radiant photography. And, she also loves educating other creative business owners on how to set up systems and workflows that will ultimately help them save time in their business-she does this by producing weekly blog posts and weekly podcast episodes on The Systems & Workflow Magic Podcast.
She has a heart for serving the larger business community. Dolly shares her knowledge of Systems and workflow with new creative business owners in an encouraging and supportive way because she believes that anyone can find joy in automation! Plus BONUS: Systems is where the MAGIC happens! You CAN streamline & automate the backend of your creative business with ease!
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong Photography for a branding photography session, fill out her contact form here
Or maybe you're not really sure how you'd use your new collection of branded images? Download my free planning guide to learn how to plan an elevated brand photography session to impact your business!