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I'm Dolly — a Nashville based family & branding photographer AND a systems + workflow educator (and Podcast Host) for creatives who want to be more streamlined and organized with Systems, Workflows & SOPS to better impact the backend of their businesses. I'm here to help you look awesome (for your photos) & feel great about workflows!
Are you providing value to your audience on the fly? If you are holding back on creating opt-ins, this episode is for you because you don’t know how to create the email automation ball rolling. In this episode, I share the next puzzle piece in automating your offers. If you are ready to create subscriber-worthy lead magnets, listen in!
The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This podcast is for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose because even muggles can become automated wizards.
Are you ready to automate the backend of your lead magnets? I have put together the comprehensive checklist you need to ensure that all of your puzzle pieces are in place for your next opt-in, your next offer, or even your next bundle! Stop letting tech fears hold you back from automating and streamlining the backend of your amazing offers and opt-ins!
(Need more than a checklist? Sign up for the waitlist for the mini-course!)
Recapping Ashlyn Carter on landing pages (1:06)
Defining a lead magnet (1:46)
Using lead magnets to gain subscribers (5:12)
Using a lead magnet to qualify subscribers (5:56)
How you can provide value in exchange for an email address (7:49)
Gaining trust and familiarity (8:37)
Winning your subscriber after they opt-in to your list (10:30)
Optimizing your offers strategically and legally (12:37)
Writing out all the offers in your business (14:01)
An example of lead magnets and the purpose they serve (15:43)
Taking the extra step to make sure you are in compliance (21:00)
Listen to the series
Welcome to the Systems and Workflow Magic Podcast where I help entrepreneurs go from scattered to streamlined in their creative businesses. I’m your host Dolly DeLong, a wife, a mom, and a photographer turned systems educator. Join me every week as we have conversations centered around creating tactical workflows, and automations in your business. Now, let’s make some strategic workflow magic.
Hello, and welcome back to the systems and workflow magic podcast. I am your systems and workflow BFF and host Dolly DeLong. And I am so excited you are here. As you may know, we are currently in a mini-series called how to automate the back end of your opt ins and offers or what I like to remind all creatives, the necessary puzzle pieces you’ll need to place in order to be more streamlined, like the magical muggle you are. So last week, we kicked off the series by speaking about the topic of landing pages that convert and it featured conversion copywriter for creatives Ashlyn Carter, and I hope you’ll give that episode a listen because it was very jam-packed. And Ashlyn of course had a lot of wisdom to share about copy and about how to have a highly converting landing page. And of course, she inserted so much more value. So I hope you will give that episode a listen. And I will be sure to link it in the show notes. So now that you know the puzzle piece of landing pages, let’s talk about puzzle piece number two, and that is lead magnets. Now, I know I’ve spoken so much about lead magnets in past podcast episodes, specifically, episodes 12 through 16, because I had a mini-series about lead magnets. But I wanted to revisit this topic again because it is literally one of my favorite topics to talk about. Yes, I love lead magnets so much. And I just love all the puzzle pieces that go into lead magnets. So you’re probably wondering, okay, like, why lead magnets? So, one of the reasons is this email list growth is a huge goal of mine. And it will always be because I do not want to just depend on social media to grow my business, which I bet you are the same as well. And I want to have a very healthy and engaged email list that is not only my email list but a community that wants to learn more about systems and workflow education. Plus, several episodes ago, I interviewed the sweet and talented Elizabeth McCravy. And she spoke about her automated nurture sequences. And it 100% resonated with so many business owners, to the point where I was getting DMS thanking me for the episode, and thanking me for reminding them about the importance of having an actual email list. So naturally, the systems gal that I am, I decided, You know what, I’m going to revisit lead magnets. But I’m going to do it in a twist, I am going to incorporate it into the series about the importance of automating the back end of your offers your opt-ins, your lead magnets, because one reason I love talking about systems and workflows and to a lot of creative business owners forgets the power of automating the back end of their auctions, in addition to their offers. So here we are in episode two of the series because it was inspired by you, my listeners. So thank you. Now I know you’re most likely sitting on the edge of your seat, or at least I’m hoping you are because talking about the back end of the different puzzle pieces of how to best automate and lead magnet and or offer. Well, that’s actually fun for me. So I hope this conversation can be fun for you too. So if you’re new around here, let me define what a lead magnet is. So my definition of a lead magnet is an opt-in-a-freebie a free resource that helps your ideal client experience a small win in understanding a very specific question they may have. It should be very simple, very straightforward, and very consumed. level for them to get from point A to point B. Also, the purpose of the lead magnet is to lead people to your offers naturally. Another huge purpose of a lead magnet is to gain, you guessed it, email subscribers, and to build out that email list. So, you may be skeptical, but let’s dig into this thought just a little more. So why exactly is a lead magnet a great way for building out your email list? Now, if I could shout it from the rooftops, okay, I’m not really going to shout it from the rooftops. But I would figuratively because lead magnets are absolutely essential to a robust email list that converts into a raving fan base of subscribers. And here’s why I believe that is the reason. A good lead magnet is one that does the hard work of qualifying your customers, and your new subscribers for you. If someone wants to download a 10% off coupon for your eStore. That’s because they’re thinking about buying something. If someone downloads your family photo style guide or your branding guide, they probably are about to get either some family photos or some branding photos done. And they are looking for a good photographer. If someone downloads a checklist of ways, they can optimize a funnel, the most likely one to learn how to build out their very first digital funnel, which you can lead them to that offer.
Hey, creative business owner, Dolly here. Finally, put together that opt-in know that lead magnet your ideal client has been begging you, for now, we’re excitedly wanting to publish it. But here’s one thing holding you back. It’s probably the fact that you don’t know how to have an effective follow-through system. And making sure the back end of your new opt-in or offer is optimized. stop sweating because the comprehensive checklist needs to ensure that all of your puzzle pieces are in place, where your next offer, or even the next bundle you’re a part of this year, stop letting tech fears hold you back from automating and streamlining the back end of your amazing options and offers and dive into this free checklist today, head on over to the show notes to get access to the link. And don’t forget, I am cheering you on.
Calling all creatives if you have an amazing opt-in offer. And you have been asked to be a part of a bundle with other creatives, which by the way is also awesome. But if you feel stuck because you don’t know what steps to take to automate, optimize and streamline the back end of said, opt-in offer or bundle offer, then listen up. You don’t have to hire an integrator because I have created a step-by-step mini-course to guide you through the process of putting together the puzzle pieces you need. In order to lay the groundwork for this back-end process. I have created the how to automate the back end of your opt-ins and offers mini course because as a systems and workflow educator for creatives, I want to help you succeed as a small business owner. And I really want you to feel confident in your systems. After listening to the podcast, don’t forget to head on over to the show notes. And click on the link for an in-depth look at what this mini-course entails. as always Stay Magical with those systems, you amazing muggle you. So my Trello template board leads to my strategic content mini-course, my lead magnet opt-in actually, which is a checklist leads to my lead magnet mini-course I know so meta and might free expense, an income spreadsheet, which is a system of keeping up with money leads to my creative budget spreadsheet. So those are three different digital products I have within my systems and workflow education for creatives, because there are so many different types of systems and workflow education. And so I wanted to break it down even more. So those are my three main lead magnets. And again, they lead to three different products. But again, I had to map it out first, in order to see what would make sense for me to create what people immediately wanted an answer to, and what would logistically lead to my offers. And also, I wanted to create lead magnets that would continue to stay evergreen for my systems and workflow business. So evergreen for me, meaning it would be a relevant answer no matter what time of year a person landed on my website, or no matter what season of business they were in, it would help them. That’s why I had to start from the very top and actually sit down and write out all of my offers and see what would be the best in email list girl. So I realized that was a very long action step.
Thank you so much for listening to The Systems and Workflow Magic Podcast. You can find full show notes from today’s episode at Dolly DeLong photography.com forward slash podcast. If you’re loving the podcast, I’d be so honored if you’d subscribe and leave a review on your favorite podcast player. Be sure to screenshot this episode, share it with your stories, and tag me at dolly DeLong education over on Instagram. Until next time, go make some strategic workflow magic
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