free on demand class
Learn why you need to be concentrating on
5 specific systems and workflows to refine the backend of your business
(in order to grow your business)
I'm Dolly — a Nashville based family & branding photographer AND a systems + workflow educator (and Podcast Host) for creatives who want to be more streamlined and organized with Systems, Workflows & SOPS to better impact the backend of their businesses. I'm here to help you look awesome (for your photos) & feel great about workflows!
Let’s try something. When I say the word “funnel”, what comes to mind? What about “automation”, “strategy” and “optimization”? Be honest: are you about ready to jump up from your computer and run away screaming? I get it. Those words all sound pretty scary. And yet, they’re SUPER important to running a successful business… one that makes money. The fact that those words don’t make me want to scream and run is exactly why I now offer Funnel Strategy VIP Days.
I’m here to help you make sense of the offers you have (or maybe just the ones you’re dreaming about). Together, we’ll create optimized funnels and content so that your business actually has a plan that you can follow for the next 90 days. To be able to make money, people have to be able to find you. Not only that, but they have to be sold to. And honestly? Creating workflows that help you do just that is kinda my superpower.
You’ve probably heard the idea that funnels are important for bringing in clients and being able to sell them offers in your business. But, they seem really complicated and overwhelming to most of us – and just bring people stress and anxiety. However, I LOVE thinking through and designing these funnels. So a Funnel Strategy VIP Day is simply as it sounds. We spend four hours together creating a 90-day road map for you to follow to ensure your offers and funnels are optimized, and not scattered. Our goal is to help you focus on how to drive people into your funnels and to your paid offerings. Everything becomes automated so that you can actually make money instead of hoping you’ll make a sale.
So these Funnel VIP days were created for the creative business owner who may have all the amazing ideas floating in their heads and they have some incredible offers, but they just don’t know how to begin implementing the strategies of funnels OR they may feel a bit OVERWHELMED with the thought of implementing funnels, but they know they want to be more streamlined and automated.
Great question! We’ll hop onto a Zoom call for four hours (or a chat in person, if you’re local!). For those four hours, we’re going to focus on one or maybe two of your offerings. Together, we’ll choose which lead magnets will drive consumers into your funnels so they can be pitched your paid offering. We’ll also review and plan all of your content pieces to make sure everything is on brand and serving a purpose in your business. And don’t worry, we’ll take a look at what you’ve already got on hand to see what can be repurposed to help drive traffic to your funnels! By the end of our session, you’ll have a 90-day roadmap for your business offering and the confidence to know that your funnel is ready and optimized!
One of my favorite parts of this Funnel Strategy day is this= we get to cover my 4-D framework: Destination, Deliverables, Detours, and Dedication.
Now you might be wondering, what the heck does that even mean Dolly? So I’ll peel back the curtain even more so that you have a better understanding of my framework!
➡️This is the essential part of our day (actually this is the PRE-REQ homework to your VIP day) where I ask you to list out ALLLLLLLL of your services and products before your actual VIP day so that we can hone in on 1-2 services/products on the actual day of your strategy call. Why is it called Destination? Well, I just want to know what your customer’s final destination is! What does their client journey look like? Have you mapped that out yet? This stage helps you see that client isn’t just going from point A to point B in purchasing from you…they are going to from point A to point Z and all the points in-between to get to know you, like you, and trust you.
🧩Within each product and service workflow, there will be deliverables that you will need to create in order to ensure that your funnel makes sense. Deliverables can mean; email nurture sequences, landing pages, check-out pages, etc. Deliverables essentially mean the puzzle pieces to your funnel. Oh yes, we are going to dissect ALL the puzzle pieces together, and it’s going to be AWESOME!!!!
🛑After we have finished up phases 1 & 2 of your strategy session, I will sit down with you and create a content marketing plan based on your Pillar content. I call this the DETOUR phase because we are going to hone in on your Pillar content and how not to have the notorious DISCO BALL squirrel marketing syndrome (aka to be easily detoured) because if you are going to fall prey to squirrel marketing you will not make any traction. This is the tough love section of the day!
📍At the end of your Funnel Strategy VIP day, you will have a 90-day roadmap to use as a blueprint for the offers you have optimized. You will literally walk away with more clarity because all of the ideas which have been floating around in your head will be on paper and it’ll be super concise on what your next steps need to be! In other words, you will need to stay the course and be Dedicated to this process. That’s why we are only working on ONE and maybe TWO offers in this timeframe. I want you to see the fruits of your hard work after 90 days, and sometimes seeing fruits of your hard work takes time (like ahem, a quarter of the year).
If you need a checklist that centers around this 4-D framework, well guess what? I’ve created a free resource for you!
Another great question! The biggest reason to work with me is that all of this is my superpower. Creating optimized funnels to take work off your plate AND make you money makes me feel like a superhero. Honestly, I just love this stuff and my brain works really well when it comes to building systems and workflows that are smart and actually work. I know what it feels like to feel lost. So, I want you to take advantage of what I’ve got to offer you! While many of us do run our businesses alone, there’s something to be said about having an expert guide you when it comes to things like this that feel tricky and overwhelming!
If you want to learn more about my Funnel Strategy VIP Days, check out everything using the banner below! And, if you’re curious if you’d be a good fit for one of these days, hop on a 15-minute free consultation call. We’ll decide if this is a good fit for you and your business in just a few minutes. If it is (and I hope it is!), we’ll go from there to finalize your booking!
Just think about it: no more questioning how to build a funnel. No more googling how to create an opt-in that works. Instead, you’ll spend a few hours with someone who literally loves this nerdy stuff and wants to build you a roadmap that’s 100% customized to your business. I want you to feel way less stressed and create systems that work – and make you money! These Funnel Strategy days fill my heart with so much joy. I love knowing that other business owners can thrive and grow without the stress and anxiety of trying to figure it all out by themselves!
Dolly DeLong is a Nashville-based family & branding photographer and a creative business owner who educates other family photographers on how to best streamline their family photography business by using powerful automation tools in order to find the JOY in workflows and systems. Dolly loves serving families, and business owners with her timeless, radiant photography. And, she also loves educating other business owners on how to set up systems and workflows that will ultimately help them save time in their business.
She has a heart for serving the larger business community. Dolly shares her knowledge of tools like Dubsado, Email Marketing, and Business Systems with new creative business owners & family photographers in an encouraging and supportive way because she believes that anyone can find joy in automation! Plus BONUS: Systems is where the MAGIC happens!
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong, fill out her contact form here.
Interested in learning how to best automate a part of your business but you have no clue where to begin? Check out www.dollydelongphotography.com/automate to begin your automation journey today!
And again, if you are looking for a good starting point for optimizing your funnels, I have created a checklist I use for all of my VIP day clients, and you can access it here:
Or maybe you're not really sure how you'd use your new collection of branded images? Download my free planning guide to learn how to plan an elevated brand photography session to impact your business!