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I'm Dolly — a Nashville based family and branding photographer & a business systems educator for small biz owners who want to be more streamlined. I'm here to help you look awesome (for your photos) & feel great about business systems!
January 18, 2021
Friend, I want to let you in on a little secret. There’s a hidden gem in the world of digital marketing that not nearly enough people are talking about. It’s not Google. It’s not Facebook Ads. It’s not Instagram Reels (although I totally love those)!
Pinterest can be a game-changer for your business. But the sad reality is: not nearly enough business owners are taking advantage of this traffic-driving tool, and it’s costing them.
I want you to be on the other side of that narrative. Why? Because Pinterest, when done right, will transform your business in amazing ways. And if you start using Pinterest now, you’ll be leagues ahead of the competition once they catch up! Here’s what I mean …
There are actually three main reasons why businesses fail to use Pinterest: fear, uncertainty, and assumptions. And if I’m being honest, I totally get it. At first, Pinterest can feel like an unknown beast, but if you take time to learn it, you’ll reap incredible benefits. That’s why I want to speak into each of these three categories to put your mind at ease.
As a general rule, small businesses fear digital marketing. In some weird way, digital marketing feels vulnerable – like you’re putting your business out there in the open for the whole world to see. And honestly, that’s partially true.
The good news about Pinterest is that it’s a pretty safe territory because it’s already full of so many creative ideas and resources. Pinterest allows potential customers to stumble upon your work in a low-pressure environment while simultaneously reaping a major reward for you – new leads.
Pinterest isn’t a new tool, but it’s newly growing in the world of digital marketing. So many business owners just don’t know how to use it.
Luckily, Pinterest isn’t terribly hard to learn. And once you get the hang of it, it’s easy to create systems and workflows to make Pinterest do some pretty heavy lifting for your business in terms of leads.
A lot of businesses make assumptions about Pinterest. I’m here to dispel those myths.
See, Pinterest entered the arena as a unique social media tool for users to “pin” ideas and inspiration. Because of that, it’s easy to assume that Pinterest is just the home for InstantPot recipes and DIY infinity scarfs. But it’s so much more.
Pinterest is actually just as reputable of a search engine as Google, so when users search on Pinterest, they’ll be exposed to your business in a seamless way. That means more leads for your business and more raving customers, too.
As I said, I totally get the initial feeling of intimidation you might experience when it comes to Pinterest. But the reality is, Pinterest is much more “in-reach” than you might think.
I always teach my clients to apply my TASK framework to various aspects of their business, and Pinterest is no exception. The TASK framework makes every aspect of your business feel much, much easier.
If you want to learn more about the TASK framework or using Pinterest to grow your business, click here to schedule a call. During my coaching sessions, I walk business owners just like you through how to use tools like Pinterest, Dubsado, and more to optimize and streamline (aka Automate) their business and get a major return on their investment (so that they feel like a Magical Automated Wizard even if they are a Muggle!)
Pinterest will certainly help grow your business. But you do need to realize something: it’s a long game strategy. Don’t expect your Pinterest to go viral overnight. Instead, you need to think about Pinterest content from two perspectives: the content that will drive traffic immediately and the content that will drive traffic consistently.
By covering both bases, leads will come to your business for both timely content and your evergreen content, and that means your Pinterest strategy is working.
If you’re wanting to take the next step and really execute on your Pinterest strategy, click here to download my free, How to Onboard Your Business to Pinterest guide. I’ll walk you through a step-by-step process so you can utilize this helpful tool and start to see the benefits! Or if you are ready to jump straight into learning the foundations of Pinterest and how to use this visual search engine to strategically drive traffic to your website, I have a Mini-Course dedicated to that as well! Check it out here.
Dolly DeLong is a Nashville-based family & branding photographer and a creative business owner who educates on all things Pinterest, Dubsado, Lead Magnets & Email Marketing (aka pretty much all the fun automation stuff centered around those business systems)! Dolly loves serving families, and business owners with her timeless, radiant photography. She loves capturing the joy and emotion in both digital and film photos.
She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, Dubsado, email marketing, and business systems with new creative business owners in an encouraging and supportive way because she believes that even muggles can become automating wizards!
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong, fill out her contact form here.
Interested in learning how to best automate your small business using Pinterest and have NO clue where to start? I created this FREE PDF “The Pinterest Checklist” and if you click over here you can access it! Keep in mind, it is a step-by-step PDF so give yourself at least 45 minutes to sit down and apply everything to your Pinterest strategy.