How To Create A Contact Page That WOWS | by Dubsado Educator & Nashville Branding Photographer Dolly DeLong Photography

When it comes to website traffic, one of the most heavily visited areas on your website is the Contact Page.  This is literally the beginning stages of the “getting-to-know-you” phase and if this page is not set up correctly, it can have a negative domino effect on the other stages of your workflow processes. In this blog post, I am going to be sharing some key elements of what makes an incredible contact page that not only is effective in communicating what you do but one that WOWS your visitors!

HOW TO WOW YOUR WEBSITE VISITORS with your contact form

(*Disclaimer: I do want to preface and say, that this is ONE puzzle piece to creating a workflow process that will WORK in your favor. As a small business owner, you need to look at ALL the pieces of your own business and tweak each moving part to better work with your own processes and in this blog post we are only looking at ONE part of a workflow which is The Contact Page)

Small business owners should know this already, but having a contact page on your website is not only a foundational piece to your website, but it is one of the first “hellos” to your potential lead. Here is a great article on 8 reasons why you need a contact form on your website.  But what I am going to be talking about today involves the elements of creating a contact page + the magic of the follow-through (which is what makes a contact form that WOWS)!

Special note: please do NOT set up your contact form as a questionnaire form. There are many reasons for this but two reasons are: this is your prospective client’s FIRST time visiting your website and you don’t want to overwhelm them because they will quickly lose interest with the overwhelm, and two: you want to make sure that everything is succinct in order to create a good mobile-friendly experience (many of your visitors may be visiting on their smart-phones so you’ve got to make sure the contact form is mobile-friendly otherwise there will be a big drop-off rate and not a conversion rate of filling out your form).

The Structure and Elements of the Contact Form are as follows

  • First Name
  • Last Name
  • Email Address
  • What Service They Are Interested
    1. This is where you can attach your workflows to each dropdown item
    2. This is where you need to be strategic on what workflows are attached to what menu item (this part takes the longest, but when you carve out time to do this, this element alone will save you time in the LONG run because it can be automated).
  • Where They Found You
    1. This is important so you know where your traffic is coming in from
    2. A step further would be to attach it to the “project source” tab in your CRM tool (like Dubsado) so that your CRM can help divide up the sources of traffic to give you a specific percentage
  • Any other questions or comments section
    1. This is completely optional, but this is another good way to help you get to know the client more so when you reach back out to them you have more of a foundational understanding of why they want to work with you, and that way you can personalize your message when you respond back to them!
  • Extra visual steps
    1. This is something I have loved implementing recently, but I actually use templates from BossProject to create visually appealing contact forms on my website that go with the branding of my own business!

And once a visitor hits “submit” on the form, the REAL Magic happens in the follow-through (remember that WOW factor I keep referring to? Well, it’s in the follow-through)

Again, these are all the elements listed out for you, but if you click on this link here (or on the image below) it will take you into a deeper dive into a FREE video training I have created to show you all the elements in-depth, plus the follow through methods I use with the initial stages of my contact form process because again the factor that WOWS clients isn’t the elements of the contact page, it’s the FOLLOW through!

How to create a contact page that wows a blog banner by Dubsado Educator Dolly DeLong Education

And if after reading this you are interested in checking out Dubsado, you can score 30% OFF a monthly membership OR yearly membership here:



The fact of the matter is, it’s not only the elements of what you put on your actual website that will make a contact page that WOWS, it’s the follow-through method and being intentional about what types of workflows you are going to attach to your contact page. All these elements combined make for an incredible experience for your first-time visitor and the goal is not only to WOW visually but to WOW a visitor to convert into a client!

I hope this inspires you to look at the elements of your own contact page, and I hope you will take advantage of the FREE video training where I break down all the processes of what makes a magical contact form experience! Seriously, if you carve out time this week you can have your own processes set up based on this video training and have a better automated & systemized experience for your own visitors! What are you waiting for?

The Dubsado Toolkit For Family Photographers

I know I could go on and on about ALL THE COOL features of the lead capture form, and how to apply it to your business, ESP to your family photography business, but I will reign myself in!

If you are a family photographer who wants to have a better grasp on how to use Dubsado for your business, I am creating a resource specifically for YOU that involves the systems and workflows of Dubsado for a Family Photography business, click here

Dubsado toolkit for family photographers by Dolly DeLong Education a blog banner with text

Dubsado VIP Days for Family Photographers

I know I went over A LOT of information with you regarding Dubsado forms, but these are the 5 foundational forms you need in order to create a branded & professional client experience for your family photography business.

😊But before you start cringing thinking about all that work you are needing to do, don’t forget you don’t have to do this alone! If you’re ready to spend less time chasing down documents and remembering to email your clients, let’s get your Family Photography Dubsado VIP Day on the schedule! I truly believe that running your business with the help of a CRM you understand and love can change your life! Want to see more details? Read them HERE!


If you enjoyed this blog post & want to save it for later, please save it (& share it) on Pinterest!


Meet Your Friendly Nashville Family Photographer/Family Photographer Educator & Business Systems + Workflow Educator

a dad mom and toddler son are all smiling at eachother at a lavender farm by Erin Fox photography in Nashville

Dolly DeLong is a Nashville-based family & branding photographer and a creative business owner who educates on all things Pinterest & Dubsado (and how to use these platforms as systems in your business)!  Dolly loves serving families, and business owners with her timeless, radiant photography.  And, she also loves educating other business owners on how to set up systems and workflows that will ultimately help them save time in their business.

She has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, Dubsado, Email Marketing, and Business Systems with new creative business owners & family photographers in an encouraging and supportive way because she believes that even muggles can become automating wizards. Plus BONUS: Systems is where the MAGIC happens!

Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.

Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong Photography LLC, fill out her contact form here.

Interested in learning how to best automate a part of your business but you have no clue where to begin? Check out to begin your automation journey today!

Resources for Family Photographers To Automate Your Business

(*Click on the banners to get started! It’s super easy to work with Dolly DeLong & it’s super easy to automate your business today!) 
free checklist to get started with Dubsado

Learn how to start growing out your email list as a family photographer

The Master Lead Magnet Idea List blog link

Learn why it’s important to know the customer journey (your ideal client’s customer journey) so that you, the family photographer, can create content that speaks to them! 


Learn how to streamline & track your finances for your family photography business with ease! 

The Bookkeeping Template For Creatives by Dolly DeLong Education

Learn the magic of saving time by batching out your content so that you can focus on other areas of your family photography business! 

The Content Creation Batching Masterclass by Dolly DeLong Education

  1. […] I have countless resources that can help. Check out some of my recent blogs about Dubsado, like How to Create a Contact Page that WOWS, my top 7 reasons why I love Dubsado, or my Five Essential Business Tools (I bet you can guess what […]

  2. […] know I spoke about this in THIS blog post, but I cannot get over how magical the Lead Capture form is (aka the “contact” me […]

  3. […] from your potential clients. I talk all about how to build a contact page that WOWS your clients here, so today I want to talk about adding a URL redirect page on the backend of your contact form.  I […]

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