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I'm Dolly — a Nashville based family and branding photographer & a business systems educator for small biz owners who want to be more streamlined. I'm here to help you look awesome (for your photos) & feel great about business systems!
November 11, 2020
(*Disclaimer: I do want to preface and say, that this is ONE puzzle piece to creating a workflow process which will WORK in your favor. As a small business owner, you need to look at ALL the pieces of your own business and tweak each moving part to better work with your own processes and in this blog post we are only looking at ONE part of a workflow which is The Contact Page)
Small business owners should know this already, but having a contact page on your website is not only a foundational piece to your website, but it is one of the first “hellos” to your potential lead. Here is a great article on 8 reasons why you need a contact form on your website. But what I am going to be talking about today involves the elements of creating a contact page + the magic of the follow-through (which is what makes a contact form which WOWS)!
Special note: please do NOT set up your contact form as a questionnaire form. There are many reasons for this but two reasons are: this is your prospective client’s FIRST time visiting your website and you don’t want to overwhelm them because they will quickly lose interest with the overwhelm, and two: you want to make sure that everything is succinct in order to create a good mobile-friendly experience (many of your visitors may be visiting on their smart-phones so you’ve got to make sure the contact form is mobile-friendly otherwise there will be a big drop-off rate and not a conversion rate of filling out your form).
And once a visitor hits “submit” on the form, the REAL Magic happens in the follow-through (remember that WOW factor I keep referring to? Well, it’s in the follow-through)
Again, these are all the elements listed out for you, but if you click on this link here (or on the image below) it will take you into a deeper dive into a FREE video training I have created to show you all the elements in-depth, plus the follow through methods I use with the initial stages of my contact form process because again the factor that WOWS clients isn’t the elements of the contact page, it’s the FOLLOW through!
The fact of the matter is, it’s not only the elements of what you put on your actual website that will make a contact page that WOWS, it’s the follow-through method and being intentional about what types of workflows you are going to attach to your contact page. All these elements combined make for an incredible experience for your first-time-visitor and the goal is not only to WOW visually but to WOW a visitor to convert into a client!
I hope this inspires you to look at the elements of your own contact page, and I hope you will take advantage of the FREE video training where I break down all the processes of what makes a magical contact form experience! Seriously, if you carve out time this week you can have your own processes set up based on this video training and have a better automated & systemized experience for your own visitors! What are you waiting for?
Dolly DeLong is a Nashville-based family & branding photographer and a creative business owner who educates on all things Pinterest, Dubsado, Lead Magnets & Email Marketing (aka pretty much all the fun automation stuff centered around those business systems)! Dolly loves serving families, and business owners with her timeless, radiant photography. She loves capturing the joy and emotion in both digital and film photos.
She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, Dubsado, email marketing, and business systems with new creative business owners in an encouraging and supportive way because she believes that even muggles can become automating wizards!
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly, please fill out her contact form here.
Interested in learning how to best automate your small business and have NO clue where to start? I created this introduction to planning out your content in strategy (because it not only introduces you to the concept of BATCHING your time but it introduces you to an easy way of setting up workflows using TRELLO!) It’ll be a win-win for you, I promise!