How To Create A Contact Page That WOWS | by Nashville Branding Photographer & Dubsado Educator Dolly DeLong Photography • Dolly DeLong Photography

Personal Life

Family Photography

Branding Photography

Systems Education

Categories

Want me to take your Family Photos? 

Access My Free Resource Library To Automate Your Business

work with me

Want Me To Take Your Branding Photos? 

The #1 Thing That Will Cause Your Business To Fail

How to create a contact page that converts & WOWS

4 Ways To Prepare For Your Personal Branding Session

5 posing prompts to use in family photography

blog posts

most loved

are you ready to learn how to automate your small business? 

I'm Dolly — a Nashville based family and branding photographer & a business systems educator for small biz owners who want to be more streamlined. I'm here to help you look awesome (for your photos) & feel great about business systems! 

November 11, 2020

How To Create A Contact Page That WOWS | by Nashville Branding Photographer & Dubsado Educator Dolly DeLong Photography

When it comes to website traffic, one of the most heavily visited areas on your website is the Contact Page.  This is literally the beginning stages of the “getting-to-know-you” phase and if this page is not set up correctly, it can have a negative domino effect on the other stages of your workflow processes. In this blog post, I am going to be sharing some key elements of what makes an incredible contact page that not only is effective in communicating what you do but one that WOWS your visitors!

HOW TO WOW YOUR WEBSITE VISITORS with your contact form

 

(*Disclaimer: I do want to preface and say, that this is ONE puzzle piece to creating a workflow process which will WORK in your favor. As a small business owner, you need to look at ALL the pieces of your own business and tweak each moving part to better work with your own processes and in this blog post we are only looking at ONE part of a workflow which is The Contact Page)

Small business owners should know this already, but having a contact page on your website is not only a foundational piece to your website, but it is one of the first “hellos” to your potential lead. Here is a great article on 8 reasons why you need a contact form on your website.  But what I am going to be talking about today involves the elements of creating a contact page + the magic of the follow-through (which is what makes a contact form which WOWS)!

Special note: please do NOT set up your contact form as a questionnaire form. There are many reasons for this but two reasons are: this is your prospective client’s FIRST time visiting your website and you don’t want to overwhelm them because they will quickly lose interest with the overwhelm, and two: you want to make sure that everything is succinct in order to create a good mobile-friendly experience (many of your visitors may be visiting on their smart-phones so you’ve got to make sure the contact form is mobile-friendly otherwise there will be a big drop-off rate and not a conversion rate of filling out your form).

The Structure and Elements of the Contact Form is as follows

  • First Name
  • Last Name
  • Email Address
  • What Service They Are Interested
    1. This is where you can attach your workflows to each dropdown item
    2. This is where you need to be strategic on what workflows are attached to what menu item (this part takes the longest, but when you carve out time to do this, this element alone will save you time in the LONG run because it can be automated).
  • Where They Found You
    1. This is important so you know where your traffic is coming in from
    2. A step further would be to attach it to the “project source” tab in your CRM tool (like Dubsado) so that your CRM can help divide up the sources of traffic to give you a specific percentage
  • Any other questions or comments section
    1. This is completely optional, but this is another good way to help you get to know the client more so when you reach back out to them you have more of a foundational understanding of why they want to work with you, and that way you can personalize your message when you respond back to them!
  • Extra visual steps
    1. This is something I have loved implementing recently, but I actually use templates from BossProject to create visually appealing contact forms on my website that go with the branding of my own business!

And once a visitor hits “submit” on the form, the REAL Magic happens in the follow-through (remember that WOW factor I keep referring to? Well, it’s in the follow-through)

Again, these are all the elements listed out for you, but if you click on this link here (or on the image below) it will take you into a deeper dive of a FREE video training I have created to show you all the elements in-depth, plus the follow through methods I use with the initial stages of my contact form process because again the factor that WOWS clients isn’t the elements of the contact page, it’s the FOLLOW through!

How to create a contact page that wows a blog banner by Dubsado Educator Dolly DeLong Education

Summary

The fact of the matter is, it’s not only the elements of what you put on your actual website that will make a contact page that WOWS, it’s the follow-through method and being intentional about what types of workflows you are going to attach to your contact page. All these elements combined make for an incredible experience for your first-time-visitor and the goal is not only to WOW visually but to WOW a visitor to convert into a client!

I hope this inspires you to look at the elements of your own contact page, and I hope you will take advantage of the FREE video training where I break down all the processes of what makes a magical contact form experience! Seriously, if you carve out time this week you can have your own processes set up based on this video training and have a better automated & systemized experience for your own visitors! What are you waiting for?

Was this blog post helpful? Please share (or save) it to Pinterest

How to create a contact page that wows a free training by Dolly DeLong Photography and Education

Meet Your Friendly Nashville Branding Photographer & Business Systems Educator 

a dad mom and toddler son are all smiling at eachother at a lavender farm by Erin Fox photography in Nashville

Dolly DeLong is a Nashville-based family & branding photographer and a creative business owner who educates on all things Pinterest, Dubsado, Lead Magnets & Email Marketing (aka pretty much all the fun automation stuff centered around those business systems)!  Dolly loves serving families, and business owners with her timeless, radiant photography.  She loves capturing the joy and emotion in both digital and film photos.

She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, Dubsado, email marketing, and business systems with new creative business owners in an encouraging and supportive way through automation and systems training/education, blog posts, and her online courses for business owners to learn how to better automate and systematize their business can be found here.

Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.

Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong Photography LLC, please email her at thedollydelong@gmail.com or fill out her contact form here.

Interested in learning how to best automate your small business and have NO clue where to start? Dolly DeLong Education has got you covered! Snag this FREE Pinterest Foundations PDF  where she will walk you through how to onboard and set up systems of success by using Pinterest. Because Automations for your small business should NOT be treated like a four-lettered word and you should gain clarity in going from being disorganized to more streamlined in your creative small business! Seriously this is worth over $300 just click below to access the training!

Pinterest Foundations Made Easy For The New Business Owner by Nashville Business Systems Educator Dolly DeLong Photography

Leave a Reply

Your email address will not be published. Required fields are marked *