July 13, 2020
(If you are unsure of what automation means, it is pretty much the use of technology to execute recurring tasks in a business where manual (human) effort can be replaced. Automation is done to minimize costs, and in the case of a small business owner/solopreneur, it is done to avoid burnout.)
Automation is viewed as some kind of hard-to-obtain thing, and many new business owners (even seasoned business owners) take on the view that “it is too hard to learn” and therefore run themselves into the ground wearing ALL THE HATS to “effectively” run their new business. The thought that “automation” is “too hard” or “too complicated” is anything further from the truth. You do not have to have a background in computer science to fully appreciate and grasp the tools of automation as a new business owner. There are some incredible tools available to new business owners to use, and because of whatever reason (mostly fear of not “understanding” how to use the tool) holds them back from better scaling their business.
Did you know that automation tools don’t have sick days? Let that thought sink in right now. No, you as a human who runs your own business WILL definitely have sick days and there will be days when your business will not be able to function because you won’t be able to “show up” due to unforeseen circumstances (plus, in reality, why would you try to even run your business while you are ill? You need to rest-but that’s another topic for another day). The beauty of A.I. in Automation is that your business can continue to operate when you need to take a step back. Yes, even as a brand new business owner, you can implement basic automation tactics too!
So now that I have your attention (hopefully) about why automation is important for you as a solopreneur, I want to share how I have broken down my new online course, The Revolutionary Lab, so that you can get a behind the scenes “tour” of what to expect!
I have broken down the course into several modules which are “go-at-your-own-pace”, but the intention is to finish it within one month so that the solopreneur can quickly implement basic automation processes and techniques to gain more clarity and experience confidence within 30 days. For each of the modules I have been super intentional about breaking down the questions of “What, How and Why” (WHAT the specifics of the module means, HOW to implement this in a new business, and WHY it is important).
-what they are, why they are important, the process of creating them, and 30+ examples
-I go in-depth with what a landing page is
-examples of well-converting landing pages
-plenty of Golden Girls references are given in this module (“Thank You For Being A Friend!”)
-In Modules 5-7 the main “meat” of course dives into how to use automation within your own small business. I share ALL the tools I use in my own small business and give hands-on examples and step-by-step tutorials on how to use these specific automated tools
-In Modules 8-10 I have labeled this the social media section because I want to communicate to the new business owner how important it is to have a consistent social media presence because they need to be marketing themselves on different platforms as a new business owner. Yes, even though it “feels” like social media is over-saturated, there are plenty of free ways to market themselves by leveraging the power of social media. I go over specific strategies to use on Pinterest, Instagram, and Facebook so that the new business owner can market themselves FOR FREE while building momentum in their small business.
So there you have it, I wanted to share The Revolutionary Lab’s overview with you so that you can have a more behind the scenes look!
I am so excited about this new course and I hope it truly blesses new business owners in gaining more confidence in automating their small businesses. I firmly believe that ALL small business owners have so much to offer, and the reason they have started their new business is that they have a unique talent to share with their community. Yet so many businesses burn-out and fail within five years (due to various circumstances) and one of them is burnout through running themselves thin by doing all the things…but my friend you can avoid this type of burnout by laying a healthy foundation of automating your small business in the FIRST year of your business so that you can better scale your business and actually ENJOY the process of running your business! Doesn’t that sound refreshing?
If you’ve read this and you are a NEW small business owner who needs to gain clarity and confidence in automating your brand new business, you can click on over to join the waitlist for my course – The Revolutionary Lab. This course was designed to help the NEW business owner with foundational education on how basic automation and system processes work so that they can confidently build momentum and create a better business in the beginning years. It’s truly designed to revolutionize your business ESP if you are a new business owner wearing 25,000 hats as a solopreneur. I go over everything from lead magnet creation, email marketing, what CRMs are for your small business, how to start marketing yourself for FREE on social media, to ways to optimize your social media (we cover ALOT of ground in this brand new course). Click below to join the waitlist!
Dolly DeLong is a Nashville-based family, elopement, & branding photographer and a business educator & encourager. Dolly loves serving families, eloping couples, and business owners with her timeless, radiant photography. She loves capturing the joy and emotion in both digital and film photos.
She also has a heart for serving the larger business community. Dolly shares her knowledge of tools like Pinterest, email marketing, and time management with new business owners in an encouraging and supportive way through Pinterest 1:1 training, helpful blog posts, and other resources.
Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business.
Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), eating way too many sweets, and listening to podcasts while running or walking. To work with Dolly DeLong Photography LLC, please email her at firstname.lastname@example.org or fill out her contact form here.